Content4Demand

OCTOBER 6, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . Creating Value-Based Buyer Journeys. Today, we’re speaking with Randy Brasche, VP of Marketing at Folloze. What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Only B2B

FEBRUARY 11, 2024

You’ve turned a hesitant browser into a sales-ready lead. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Third-party data- a huge pool of potential leads, but fish responsibly! As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Sword and the Script | B2B

APRIL 23, 2024

Successful B2B software companies build martech skills in-house Software companies that outperform peers tend to invest more in marketing technology (martech) and have developed that expertise in-house: “Revenue-leading organizations have more in-house skills and more marketing technology than their low-growth counterparts (see Figures 2 and 3).

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Customer Experience Matrix

MARCH 4, 2011

Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? There are vendors on both sides of the argument. The real question is whether marketing automation can actually deliver value without marketers making a more substantial investment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As we go into 2018 marketers must make data integrity a higher priority. It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

LeadSquared

MAY 26, 2015

It’s a common misconception that marketing automation can only be used by enterprise companies. Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience.

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

Martech

SEPTEMBER 16, 2022

Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. Content marketing is closely linked to inbound marketing and other customer experience -based approaches. Still, it can also be used to nurture existing relationships and convert leads into customers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

LEADership

APRIL 1, 2014

B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. I just don’t agree that it can be brought in as a blanket solution to boost B2B lead generation. Vendors will go all out to canvass what the automation tool can do.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40

Content4Demand

SEPTEMBER 24, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

markempa

FEBRUARY 18, 2013

However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. How can B2B marketing teams most effectively leverage intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. CMO Council study: Content has significant impact on buying process. Via iMedia Connection. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Are there any industry-specific or emerging skills that a VP of Marketing job description should emphasize?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. However, when you focus on the complete funnel and pay strict attention to the next step actions prospects are taking as you build the relationship, you can put a process in place that you know will lead to revenue.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Meet Acoustic and their open marketing ecosystem.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

KoMarketing Associates

DECEMBER 8, 2015

. >. 76 percent of B2B buyers use three or more marketing channels for research. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Adobe Experience Cloud Blog

JANUARY 23, 2017

Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Focus your marketing budget conversations on strategy. Positioning and Messaging.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. What should marketers look for in a predictive solution?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

Act-On

MARCH 19, 2024

Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. asks Kevin.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Why is there such a disparity between awareness and adoption?

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

OCTOBER 23, 2014

but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. Not to mention how difficult it can be to trace any of those conversions to actual sales, and how the “brand” value is tenuous at best. Focus on lead management-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Influitive

JULY 17, 2014

You have a million and one ways to spend your budget in attempts to move the needle, one lead at a time. Some marketing investments – such as CRM systems – are low risk and key to doing business today. Here are five steps you can take to manage your investments and get the most value from every marketing dollar: 1.

Peer-to-peer 113

Peer-to-peer Work Management Marketing Management Marketing Automation Services 113

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. So roughly five years ago, in the marketing automation world, we only really had first-party intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LeanData

SEPTEMBER 5, 2017

So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. Marketers devote substantial time to driving booth traffic. But relatively little thought is given to handling lead data after it’s been captured. You just spent all that time, money and effort collecting those leads.

Work Management 59

Work Management Marketing Management Trade Show Marketing Automation Services 59