Content4Demand

AUGUST 17, 2021

The founder of revolutionary martech brands Marketo and Engagio, Jon has helped develop the structures that countless B2B pros rely on for lead gen and ABM. This is especially common for vendors that only give surging intent. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind. B2B buyers. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

JANUARY 13, 2020

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Biznology

SEPTEMBER 7, 2016

Josh Turner Focuses on Leads without Lead Validation and Lead Qualification. Josh Turner , Founder of LinkedIn Selling and LinkedIn University, focuses on how many leads they are able to deliver on a weekly and monthly basis. However, those sales leads they were delivering sucked!

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.

CMO 28

CMO Work Management Marketing Management Allocation 28

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. While this objective sounds great it leads to friction because there tends to be an inverse ratio between lead quantity and quality. So true!

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

JANUARY 14, 2015

1) Aaron Goldman , CMO at Kenshoo. 4) John Bigay , CMO at Backupify. 5) Mary Modahl , CMO at American Well. 7) Jascha Kaykas-Wolff , CMO at BitTorrent. 8) Brian Kenny , CMO at Harvard Business School. 10) Brian Kardon , CMO at Lattice Engines. Follow @AaronGoldman. First Job: Sales Planner at L90. "My

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? This comes in handy when trying to maintain a pipeline of leads all year long! Turn Events into a Lead-Gen Opportunity.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. CMO, TechTarget. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. Dan Frohnen. John Steinert.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Moz

AUGUST 7, 2019

Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. This was pure lead gen gold for us. Yaniv Masjedi — Our phenomenal CMO at Nextiva. In this case, DA doesn’t really matter. The better man wins. Best sales tools”. Sales excel templates”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Engagio

APRIL 20, 2020

CMO, Sendoso. The companies that do this best will emerge as the winners, as they will gain the ear of their customers and prospects and will become the vendor of choice when budgets free up. . CMO, TechTargeet. CMO, MarvelMarketers. CMO, Lessonly. CMO, InsideView, Author. Dan Frohnen. . John Steinert. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

DiscoverOrg

MAY 7, 2019

A marketing coordinator or a CMO? Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? This comes in handy when trying to maintain a pipeline of leads all year long! Turn events into a lead-gen opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

FEBRUARY 5, 2018

Our guest this time was Ryan Bonnici , CMO at G2 Crowd. He is the new CMO at G2 Crowd. Then on the other side of the marketplace, we’ve got vendors that we work with to help them find the best users and leads for their software as well. He is the new CMO at G2 Crowd. Today is no different. Matt: Awesome.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Directive Agency

JULY 7, 2022

There are actually 2 ways to look at this one: Leads/Lead form opens. Or, manually calculate Leads/Sponsored messaging clicks. The former only takes into account people who have opened the lead gen form, while the latter takes into account anyone who has interacted with your Convo Ad. Levers to Pull to Improve .

Paid Search Agency 52

Paid Search Agency Ads Optimization Click Rate 52

Contently

OCTOBER 24, 2016

In the last year alone, the number of marketing technology companies has grown 94 percent , to 3,874 vendors and counting. According to Brinker, most martech companies began as a suite: a single solution provided by one vendor. Let’s examine the journey of one hypothetical lead through Contently’s stack.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

B2B Marketing Zone Posts

JUNE 9, 2010

Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Lead Gen Tips: Use Google to Search LinkedIn , May 26, 2010.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Martech

AUGUST 18, 2021

It’s part of a new trend that finds a number of vendors ramping up their video offerings, in some cases approaching the production value and authority of what viewers would expect from a committed TV publisher. Vajre already has a significant following built around the vendor-agnostic “#FlipMyFunnel” podcast. Ungated for now.

DemandBase 112

DemandBase B2B Cable Account Based Marketing 112

SnapApp

DECEMBER 14, 2016

Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . Protip: This is how you find the most qualified leads, the fastest way possible. Those that do this will drastically improve paid media spend and capture significantly more qualified leads.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62