Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. Brinker discusses how the rapid pace of tech change creates challenges for marketers and organizations to keep up.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Conductor

AUGUST 18, 2020

How do you forecast organic search revenue for both on-going and new projects? But, technical skill and knowledge will only get someone so far. And you’ll need your hire to be able to communicate projects and wins across the rest of your organization. How deep is your SEO candidate’s knowledge base? .

SEO 59

SEO Enterprise Management Lead Scoring Lead Ranking 59

Contently

NOVEMBER 27, 2018

” Your mission should align your team and make it easier to eventually talk about your brand’s products organically. When I work with large technology companies, all they want to do is reach the CMO. It’s not [just] the CMO. The goals and metrics will follow. I push back. Perform SEO analysis.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Buffer

MARCH 13, 2018

During the writing of this article, Asana CMO Dave King told me: “The best marketers are problem solvers and storytellers. Part of the answer, according to research from strategy professor Benjamin Jones at the Kellogg School, is that our individual knowledge base is becoming more and more specialized. Collaborating.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

DotDigital

NOVEMBER 16, 2021

A good single customer view will not only impart knowledge based on what you do have, but it will also show up where your data collection practices are less-than-optimal and where you may require alternative tactics that will help you learn more about your customer.

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52

Aberdeen

NOVEMBER 7, 2019

The summit kicked off with Michael Harris, CMO of the company, noting that Aspect’s product portfolio was made up of islands, including contact center software, workforce optimization (WFO), self-service, and Via (the company’s cloud contact center product).

Marketing AI 14

Marketing AI Work Management Marketing Management Amazon 14