keyword 
Brandpoint
JANUARY 23, 2020
It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.
SocialPilot
FEBRUARY 9, 2024
Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.
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QuanticMind
APRIL 24, 2018
Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. A simple portfolio strategy can cause search marketers to overspend on cheaper keywords or overspend on expensive keywords. With this challenge comes the need for disruptive leadership.
BenchmarkONE
MARCH 25, 2022
You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. They’re also in charge of managing a social media budget for PPC (pay-per-click) advertising and tracking and analyzing social engagement, conversions, and other key metrics. Leadership roles. billion active social media users around the world.
Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.
QuanticMind
MARCH 7, 2017
Another survey from the CMO Council confirmed this general trend: just five percent of marketers indicated that they’ve mastered the ability to adapt and predict the customer journey. See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.).
QuanticMind
JULY 11, 2017
Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. “We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. Where is digital headed? Marketing is part art and part science.
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