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Nine Benefits of Using Social Proof in Marketing

Webbiquity

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Most consumers trust Internet reviews essentially as much as personal recommendations. Guest post by Chris Tweten. Uncertainty.

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Marketers are only using one third of their stack’s capability

Martech

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. That’s a marketer’s tech stack today.”

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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. The sheer volume of information available on the internet enables buyers to circumvent salespeople to learn about a solution.

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Good human marketing: Wednesday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Neustar, the identity resolution vendor, has added a diagnostic tool to its Fabrick identity ecosystem, the data connectivity layer which supports Neustar’s marketing and other services. Read more here.

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A watershed time for data management: Wednesday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here. “The Read more here.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. Scott Vaughan , CMO and growth accelerator.