B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Watch the recording: Want to hear more from renowned marketing leaders?

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Buyer Intent CMO Intent B2B Thought Leadership 62

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Watch the recording: Want to hear more from renowned marketing leaders?

CMO 62

CMO Ad Building Brand Identity Branding 62

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

KoMarketing Associates

MAY 17, 2022

Approximately 40% would like to increase customer retention, and the same percentage are interested in improving audience engagement. Although B2B marketers appear to be benefiting from an increase in budget, previous research suggests that marketing budgets still only account for a small percentage of organizations’ overall budgets.

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B2B Marketing B2B CMO Statistics 261

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Many of them drive change within their organizations and also play an active role in industry conversations.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

SalesIntel

JULY 25, 2023

Intent signals from various sources indicate a prospect’s interest or intention to engage with a particular solution or service. Starting on the Path to Success: Enhancing lead quality is essential for any B2B organization seeking sustained growth. Intent Score: Another crucial data point for lead scoring is the intent score.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

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CMO Trends Work Management Multi-Channel 70

The Marketing Blender

APRIL 5, 2022

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. Lead Generation: Lead generation is part of a marketing technique that attracts mildly interested parties and converts them into prospects and eventually, into customers. How to find a fractional CMO for your business.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

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Customer Surveys Organization Barriers CMO 251

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Verizon also just donated $10 million to social justice organizations, including the Urban League and NAACP. The post Insider Interviews: Minjae Ormes, CMO at Visible appeared first on TheCustomer. My work is creating content that drives change.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

SmartBrief - Marketing

JANUARY 29, 2024

Do they trust their CMOs? Are they invested in CMO longevity? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Eight in 10 perceive that CMOs would “take a bullet” for them. What are they thinking about AI?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Crimson Marketing

AUGUST 12, 2013

CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. Click here to download your copy now ).

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CMO Marketing Mix Training ROI 100

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8%

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Gartner CMO Customer Surveys Marketing Budget Creation 49

Martech Advisor

AUGUST 27, 2019

Believe it or not, consumers in this world would leave their homes with almost no idea of what might be out there, venture to a store or shopping center, and then just walk around until they saw something of interest. Sounds crazy, doesn’t it? You’ve done it. So, the consumer is your new Chief Marketing Officer.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Ad Agencies CMO 115

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Context) I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack.

Work Management 101

Work Management Marketing Management Marketing Automation Services Marketing AI 101

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. The post Why being a CMO is better than being a CEO?

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Generate This is of particular interest to marketers. of CMOs stated that they would use generative AI to create blogs, and 62.2%

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Vision Edge Marketing

JANUARY 28, 2020

This capability enables them to see how the decisions they make affect the rest of the organization and effectively communicate with all the functional areas within the organization. Perhaps this recent conversation with a CMO helps illustrate the point. ” The CMO didn’t know but promised to find out.

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Business CMO Thought Leadership Work Management 166

chiefmartech

JANUARY 18, 2021

Now, here’s where things get even more interesting. Jeff lauds the power of experimentation in his book (“every big idea starts small”), and “no code” capabilities unlock that power for everyone in the organization who’s willing to think like a Software Person. Paging all marketing technologists.).

CMO 101

CMO Work Management Marketing Management API 101

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. Behavior and interests. To efficiently tackle the engagement challenge, you first need to break your member base up by key characteristics. Demographics.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

NOVEMBER 18, 2020

Ken Kaplan, Editor-in-Chief of The Forecast, focuses on topics of interest to IT influencers, company investors, tech decision-makers and people forging a career in IT. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Engagio

DECEMBER 13, 2018

That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” Hey everyone, Brandon Redlinger here, Director of Growth at Engagio, and I am stoked to be talking today with John Steinert, CMO at TechTarget. With John Steinert, CMO of TechTarget appeared first on Engagio. Welcome, John.

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Top of Funnel CMO Marketing Funnels Purchase Intent 81

Terminus

JANUARY 28, 2021

You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill , CRO at VanillaSoft and many-time CMO. Your First CMO Job. The CMO is a different level from a VP, which is a different level from a director.

CMO 26

CMO Top of Funnel Demand Generation Work Management 26

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Their interest, following, engagement, and (hopefully) conversion to a customer. At other organizations, CMOs and CCOs both have a seat at the executive table.

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Peer-to-peer Budget Programs Content Class 163

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry.

CMO 40

CMO Peer-to-peer Work Management Marketing Management 40

SalesIntel

MAY 12, 2023

It creates a situation where the organization wastes money maintaining lead databases that will not convert effectively, will continue to bloat, and cost a lot of money. Related Blog – The Ultimate Guidebook To Building a Strong Sales Pipeline The post CMO Perspective: Struggling with Inbound Lead Quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Example of broad martech capabilities—source: Colleen Scollans.

Work Management 83

Work Management Press Marketing Management CMO 83

Marketri

DECEMBER 11, 2023

In many organizations, the CMO or Fractional CMO charts the strategic course, while digital marketers harness technology to amplify campaigns and monitor progress, ensuring the company’s trajectory aligns with its aspirations. → Keep Reading For more of our thinking on fractional CMOs: What is a B2B Fractional CMO?

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Planning B2B Thought Leadership CMO Ethics 62