Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see much more innovation in this arena in the coming years.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Terminus

NOVEMBER 14, 2023

I spoke with several marketing and financial leaders in the SaaS industry and aggregated their insights on how marketing leaders can advocate for their needs while building a partnership with finance to drive success for the entire organization. The post The Vital CMO-CFO Relationship appeared first on Terminus.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Webbiquity

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

NOVEMBER 9, 2023

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Top Rank Marketing

AUGUST 16, 2023

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

B2B Marketing Traction

SEPTEMBER 21, 2012

What can an Outsource Chief Marketing Officer (CMO) do for your startup? Your Outsource CMO can research demographics, psychographics and market opportunities by conducting interviews and surveys and by researching existing industry statistics and studies. Validate your product or service concept through research and analysis.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. Finally, the past few years have been tough on many industries and when revenue slows down, it is typical for companies to explore new and better ways to drive revenue.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Highlight third party references, awards, and industry certifications.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

chiefmartech

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. It’s all about cross-pollinating across technologies, practices, industries, geos, skillsets.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry.

CMO 40

CMO Peer-to-peer Work Management Marketing Management 40

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Do you have a key B2B marketing news item we haven’t yet covered?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Champion Communications

MAY 3, 2023

of all apprenticeships completed in 2021/22, they simply aren’t a viable route into the technology industry. Logicalis UK&I Improving channel relationships: Listen more, talk less The mantra of “listen more, talk less” should be a top priority for vendors seeking a strong and successful relationship with channel partners.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Martech

JULY 28, 2021

Just over two years ago, I distinctly remember the industry asking high-level questions, like how do we define CDPs? There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here. “The Read more here.

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Analytics 97

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Dianna Huff , Founder and President, Huff Industrial Marketing, Inc.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. Personally, I’m delighted that better integrations seem to be permeating throughout the industry.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! What digital asset management capabilities does our organization need?

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pfizer CMO Drew Panayiotou speaking to offsite audience at Brand Innovators Fusing Tech Innovation and Marketing Insights Continuing from what David tee’d up, Jeff pointed out that “CES is a microcosm of the global economy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Content Standard

JULY 14, 2021

Each offers a unique set of product and service packages, industry specialties, and track records. Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Does the partner have a strong track record in the industry?

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. The industry’s push for more integrated and versatile solutions is a testament to its dynamic nature. Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Leverage trial periods.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

LeadsRX

SEPTEMBER 8, 2021

Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. And that presentation is easily digestible by a CEO, CFO, and/or board of directors. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Leave me a comment.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. B2B buyers look at their vendors as partners in business growth and not just service providers. Leaders are looking beyond engagement numbers and qualified leads. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It The CDP industry has ballooned to an estimated $1.6 With partnerships, you have strength in numbers. Read more here.

Advertising Agencies 110

Advertising Agencies Work Management Paid Search Agency Marketing Management 110

B2B Marketing Directions

JANUARY 24, 2021

The Gartner survey results echo the findings of the February 2020 edition of The CMO Survey sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The CMO Survey also found that marketing analytics has only had a modest impact on company performance. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

ClickZ

AUGUST 22, 2020

It’s a common belief that food and entertainment are two industries that would survive come what may. It’s a delightful sight that this week our readers have been interested in exploring avenues for lead generation, uncovering our weekly key insights, and looking deeper into the mettle it takes to be a successful CMO.

eCommerce 126

eCommerce Trends Business Social Media 126

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

PathFactory

JUNE 13, 2023

George also declared that B2B CMOs should lead the charge on generative AI. It will also require governance and guardrails – especially for companies in regulated industries – to mitigate compliance and legal challenges that could arise from unsanctioned or ungoverned use.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52