An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. ROMI = (Marketing Income – Cost of Goods – Marketing Expenditures) / Marketing Expenditures) x 100. ARPA is essential if you want an exact average income, especially when you change the pricing.
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