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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. ROMI = (Marketing Income – Cost of Goods – Marketing Expenditures) / Marketing Expenditures) x 100. ARPA is essential if you want an exact average income, especially when you change the pricing.

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Does your organization need a digital asset management platform?

Martech

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. How do we currently manage the incoming and outgoing digital assets in our marketing systems today?

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In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

Hubspot

A Birds-Eye View of Income in San Francisco. According to a study conducted by the Brookings Institute, San Francisco has the sixth-highest household income inequality in the U.S., with some of the wealthiest households earning over 15X as much as some of the lowest-income ones. A Land of Automated Milk and Honey.

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Unleash Precision Targeting with DealSignal: the #1 ZoomInfo Competitor

DealSignal

Businesses have turned to precision targeting as the answer, and many are reporting increased income and business growth as a result. Andrea Gellert, CMO of OnDeck, shared her thoughts about precision targeting in her interview with Forbes : . “ So, how can high-quality data be used to generate leads and transform them into sales?

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. We also make sure to train all incoming employees on our policy during orientation. Together we evaluated vendors, engaged in various demos, and made a data-driven decision.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” So how can marketers seize this opportunity?