Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Tomorrow People

OCTOBER 27, 2020

For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Digital Maturity Matters.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. Most ROI calculators I see published are flawed.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Hubspot

MARCH 3, 2014

We dove into this question recently, only to find a surprising lack of documentation on the subject (save for an insightful SlideShare by Mindjet CMO Jascha Kaykas-Wolff ). We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe.

CMO 28

CMO Elasticity Forrester Inbound Marketing 28

SWZD

AUGUST 19, 2019

Deepak said that Jeff Spicer , who was until recently the CMO at IBM Analytics / Watson and is now CMO at Green Dot , was influential in the development of Deepak’s marketing career when they were both at VMWare. Market Segmentation. Organizing and Acting on Data.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Hubspot

MAY 21, 2014

This post originally appeared on the Insiders section of Inbound Hub. For some, the most coveted job in the marketing org chart is the CMO position. In this blog post, I would like to point out some of the must-haves to become an effective CMO in today’s ever-changing marketing landscape.

CMO 28

CMO Work Management Thought Leadership Cost per Lead 28

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. Basically, it consists of natural content that appears in a medium's organic content stream -- with the caveat that its placement was purchased rather than appearing organically. The Role of Content in Inbound Marketing.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MARCH 27, 2014

So I wonder, if marketing has seen so much transformation, what about the people leading the charge? Is the Chief Marketing Officer going through a massive evolution of their own? The role of today''s CMO expands beyond branding. Investing more in mobile or social isn''t what makes a digital CMO truly digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Martech

SEPTEMBER 16, 2022

Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Like so many other revolutions, digital marketing has taken hold from the bottom up.". The First Blocker Inbound CMOs Face: Themselves. I am not exactly a ''digital native.''

CMO 28

CMO Work Management Marketing Management Allocation 28

Hubspot

MARCH 28, 2014

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. ” Below we’ve outlined how inbound marketing can be used to drive business results regardless of whether your target audience is three people or three million people.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

ANNUITAS

DECEMBER 9, 2014

We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? Where’s the marketing enablement kit for marketers? of revenue in 2014 with half of organizations planning an increase in marketing budgets for 2015.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Hubspot

JANUARY 6, 2020

Ranging from new success metrics to the latest use of AI, here are five things marketing leaders are focusing on in 2020. 6 Things Marketers are Watching in 2020. Too often, marketers aren't working toward a real business objective. Fortunately, marketing will up its strategic presence in the organization in 2020.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Live and In-Person Events.

Top of Funnel 105

Top of Funnel ROI Sales Management Webinar Metrics 105

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Marketing adds more value and performs better by having skin in the game. Develop a guide.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Hubspot

MARCH 4, 2014

At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. And he''s not just an expert in the digital landscape -- he''s actually been a CMO himself. Prior to his tenure at Gartner, Jake was a founding partner at Marketlever and a CMO at rPath.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Exo B2B

APRIL 11, 2019

She has been the global CMO at Siegel+Gale since 2013. she was named the “B2B marketer of the year” in 2017 by The Drum. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. How We Measure.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. Many organizations let opportunities slip through their fingers, only to be caught playing catch-up to the quick, the decisive, the bold. CMO at Uberflip | LinkedIn. The truth is vision isn’t easy. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Marketing Insider Group

APRIL 26, 2011

Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing. Here’s how: 1.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Hubspot

DECEMBER 7, 2010

As we're approaching the end of Q4, marketers everywhere are checking their stats and creating reports for management on the year's performance. Here are five charts we recommend every marketer send their CMO or management every month. Organic Traffic (And visit to lead conversion rate). Open larger image in new window ).

CMO 28

CMO Marketing Management Cost per Lead Top of Funnel 28

BenchmarkONE

MARCH 25, 2022

Just like any other area of business, you’ll need people in leadership roles to execute your marketing strategy smoothly. You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. Content marketing team.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

SmartBug Media

DECEMBER 5, 2022

Chief marketing officer (CMO). You can acknowledge this discomfort while still facing the problem directly, especially in situations in which unconscious biases are at play with yourself or others in your organization. Chief operating officer (COO). Chief financial officer (CFO). Chief information officer (CIO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Tomorrow People

NOVEMBER 23, 2018

So while you’re not gaining traction from a lead standpoint, you’ll still retaining exposure and the organics to attract potential leads. For us, giving away free software with the intention of marketing a premium service for paying customers didn’t resonate well. It resulted in an increase in our organic traffic onto our website.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

ViewPoint

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Marketing Insider Group

AUGUST 18, 2011

Inbound Marketing. To me, marketing’s main goal is to advocate for customers. I have been wondering whether the change can be led by the social strategists, the digital marketers, or the community managers? Do we need an Inbound Marketing group? Or should we hire a Content Strategist?

Social Marketing 100

Social Marketing B2B Thought Leadership Work Management Marketing Management 100

Marketing Insider Group

MAY 31, 2012

Demand never sleeps and neither should content and inbound marketing efforts. demand needs to look at sources outside of marketing, take shift to #inboundmarketing into account and continue focus on tele #sds12. How much does your organization spend on inbound and content marketing? BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Adobe Experience Cloud Blog

OCTOBER 17, 2012

One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform. I got a lot of questions at Dreamforce about how we fit in with the Marketing Cloud.

Marketo 48

Marketo Marketing Automation Services Salesforce.com Video Marketing 48

Hubspot

AUGUST 20, 2019

For instance, let's say you're the CMO of a successful lawn-mowing business. Your business could benefit from finding a new source of potential customers, so you figure a great way to do that would be to start building some co-marketing relationships so you can reach a new audience of potential customers.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Engagio

AUGUST 20, 2018

Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high velocity, short cycle, often lower value deals. For many organizations, this inbound strategy worked up to a point.

Account Based Marketing 48

Account Based Marketing ABM Sales Management Cross-Selling 48

Hubspot

OCTOBER 1, 2012

We marketers focus our energy on marketing our businesses so that they can grow and succeed, but internally, we're neglecting our careers and our team members by not marketing ourselves within our own organizations. One of our strengths as marketers is communication. 7) Build up your marketing presence.

Lead Ranking 28

Lead Ranking Lead Scoring Organization Work Management 28

Hubspot

NOVEMBER 2, 2018

Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally. How many people or companies have you worked with?

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

Buzz Marketing for Technology

APRIL 21, 2010

Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120