Remove vendor
article thumbnail

Marketing + Technology + Management – Hype = MarTech

chiefmartech

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).