Remove long-tail
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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

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The race for the #1 and #2 marketing technology brands

chiefmartech

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

They discuss Winter the dolphin, whose story of recovery from losing her tail was chronicled in the movie Dolphin Tale. I don't want positive, supportive, wonderful, reinforcing engagement on social media. Key Takeaways: Social media is an arm of your customer service team: Aim to be helpful, positive, and delightful to your customers.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 3) HubSpot.