Marketing Insider Group

MAY 27, 2023

.” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Seth Godin Image Source: PCMA He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. And they did.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. In This Episode ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Hubspot

APRIL 2, 2015

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. An Interview with HubSpot CFO John Kinzer. Q: How effective do you think inbound marketing is, from your own experience?

Inbound Marketing 28

Inbound Marketing Hubspot Planning PPC 28

Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Our strategy included: Inbound Marketing to educate and build awareness. Step 6: PPC.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Case Study 84

Hubspot

MARCH 23, 2014

This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Inbound Marketing inbound sales'

CMO 28

CMO Hubspot Work Management Trigger Marketing 28

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

CMO 28

CMO Hubspot Work Management Marketing Management 28

ViewPoint

JUNE 16, 2015

That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Many of today’s inbound pundits suffer from an over-reliance on inbound marketing (what I like to call “ inbounditis ”). What is the equity value of those leads—the lead equity?

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

Tomorrow People

OCTOBER 27, 2020

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Website traffic, for instance, has exploded.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

SEPTEMBER 16, 2022

But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. Content marketing is closely linked to inbound marketing and other customer experience -based approaches. What’s next for content marketing.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Content Standard

MARCH 11, 2015

It’s no wonder marketers are constantly asking questions like, “What is content marketing, what is inbound marketing, what is brand journalism, and what are the differences between them?” ” You don’t want to find yourself in a meeting with the CMO without answers to these questions.

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Hubspot

JANUARY 8, 2013

In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For an inbound marketing generalist, you could ask any or all of these questions. And can they come up with new and interesting ways to do marketing? My Interview Approach. How do we do it all?".

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Convince & Convert

AUGUST 13, 2015

Ruth Papazian, CMO and head of business development at HD Vest, discussed in a webinar how their content sharing strategy landed a $1,000,000 deal for one advisor. Use Inbound Marketing Automation to Simplify the Process. Inbound marketing brings people to your site through great content.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Hubspot

AUGUST 7, 2013

My job is inbound marketing. What exactly is inbound marketing? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet? What Is Inbound Marketing? But what does that mean? True story.

Inbound Marketing 28

Inbound Marketing Blogger Hubspot Thought Leadership 28

Hubspot

MARCH 3, 2014

But this all raises an important question that still needs to be answered: As marketing leaders adopt new approaches to address the modern buying process, how should we structure our marketing teams to align with that shift? Want to talk more about different ways to structure your marketing organization? Inbound Marketing'

CMO 28

CMO Elasticity Forrester Inbound Marketing 28

Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Digital is only the first step -- CMOs need to dig deeper. Inbound marketing is grounded in psychology.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

ATAK Interactive

JULY 29, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 78

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 78

B2B Marketing Traction

NOVEMBER 25, 2013

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. VP and CMO for Managed Service Provider Continuum. There is a qualitative approach as well.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

Vidyard

MAY 16, 2021

.” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Hubspot

JANUARY 6, 2020

We've been saddled with questionable metrics like the MQL and a Franken-stack of marketing products that don't work, so we need to think big picture," says Latane Conant, CMO of 6sense , an account-based orchestration platform powered by AINext year. Google Crackdowns in Some Industries. In 2020, we predict this number to increase.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. He has written and co-authored multiple books on content marketing and digital marketing. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vidyard

MAY 16, 2021

.” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Like so many other revolutions, digital marketing has taken hold from the bottom up.". The First Blocker Inbound CMOs Face: Themselves. I am not exactly a ''digital native.''

CMO 28

CMO Work Management Marketing Management Allocation 28

ATAK Interactive

JULY 29, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 60

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 60

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. Live and In-Person Events.

Top of Funnel 104

Top of Funnel ROI Sales Management Webinar Metrics 104

Hubspot

MARCH 28, 2014

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.

Inbound Marketing 28

Inbound Marketing Marketing Prospects Work Management Marketing Management 28

Hubspot

MARCH 4, 2014

At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. And he''s not just an expert in the digital landscape -- he''s actually been a CMO himself. Prior to his tenure at Gartner, Jake was a founding partner at Marketlever and a CMO at rPath.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Marketing Insider Group

JULY 28, 2015

He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”. His quest to understand why this happens created a framework that will change the way you communicate. Seth Godin.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

ATAK Interactive

JULY 26, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 60

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 60

Hubspot

MARCH 27, 2014

So I wonder, if marketing has seen so much transformation, what about the people leading the charge? Is the Chief Marketing Officer going through a massive evolution of their own? The role of today''s CMO expands beyond branding. Investing more in mobile or social isn''t what makes a digital CMO truly digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

MAY 21, 2014

This post originally appeared on the Insiders section of Inbound Hub. For some, the most coveted job in the marketing org chart is the CMO position. In this blog post, I would like to point out some of the must-haves to become an effective CMO in today’s ever-changing marketing landscape. Inbound Marketing'

CMO 28

CMO Work Management Thought Leadership Cost per Lead 28

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Hubspot

DECEMBER 7, 2010

As we're approaching the end of Q4, marketers everywhere are checking their stats and creating reports for management on the year's performance. Here are five charts we recommend every marketer send their CMO or management every month. You should love showing off your organic traffic to your CMO or CEO.

CMO 28

CMO Marketing Management Cost per Lead Top of Funnel 28

Hubspot

SEPTEMBER 16, 2016

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. New technologies were being introduced.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28