The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Marketing Insider Group

NOVEMBER 15, 2021

Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. Don’t spam or stalk people. Be consistent. Ditch the scheduled content. “Twitter is a networking tool. It’s not just for promoting content. And when I do want to drive traffic, I go all out. Power trigram.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Sprout Social

JUNE 27, 2022

If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. Other corporate TikTok hashtags like #9to5, #WorkFromHome and #WorkLife have amassed over 20 billion views combined. Our CMO approved. original sound – CorporateNatalie.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Thinkers360

APRIL 14, 2024

50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Arayeh Norouzi Score: 32.40 46 Puteri Sofia Amirnuddin Taylor’s University Contact Puteri Sofia Amirnuddin Score: 32.13 48 Keith Erwood Erwood Group Contact Keith Erwood Score: 31.86

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Hubspot

FEBRUARY 8, 2021

For instance, if you know your product requires CMO buy-in, you can use strategic micromarketing to appeal to CMOs via a targeted marketing campaign on LinkedIn. La Croix uses branded hashtags to find micro-influencers’ content and reach new audiences. Who is most likely to respond to your messages? Image Source.

Cost Per Click 92

Cost Per Click Examples Marketing & Strategy CPC 92

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? With its campaign hashtag “#LiveUnlimited?”

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Case in Point: Event Marketing. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Tomorrow People

NOVEMBER 6, 2020

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. SafeHands in collaboration with the World Health Organization (WHO), along with other hashtags, drove impressive activity growth. Covid-19 marketing examples: The Bad.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Marketing Insider Group

AUGUST 27, 2019

Make sure to follow your event hashtags on platforms like Twitter and join in the conversation wherever you can. When you send out tickets or registration emails be sure to include your event hashtags and encourage attendees to post on social media before, as well as during and after your event. Screenshot: [link].

Planning 100

Planning Content Marketing Generation Content 100

SmartBrief - Marketing

OCTOBER 9, 2023

All posts should be optimized for reach (although hashtags are not yet supported, keywords in posts and comments still matter). Formerly a CMO and founder or co-founder of multiple agencies, he’s known as a thought leader in digital marketing.

Twitter 52

Twitter Phishing Domain Privacy 52

Biznology

FEBRUARY 27, 2017

Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. Hashtags, for example, are equally appropriate for organic and paid social media messaging. .” Some 33% of respondents are neutral about that statement, and 8% disagree with it.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. In addition, you can add links and hashtags to those content-tweets. Sometimes a little knowledge is a dangerous thing.

Domain 149

Domain Keywords Optimization SEO 149

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketers, we have traditionally defaulted to targeting demographics that look like this: The ideal client is a woman between the ages of 35-50, holds decision making power within the marketing department (senior manager, director, VP, or the CMO-if you’re lucky) at a SaaS company with 200+ employees and a minimum of $50M in revenue.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Hubspot

MARCH 24, 2013

Facebook Working on Incorporating the Hashtag, From The Wall Street Journal. Facebook is currently working on incorporating the all-powerful hashtag into its social network. Interested in hearing what the CMO of HubSpot has to say about the stories in this week's round-up? Read the full article at Search Engine Land.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

B2B Marketing Traction

APRIL 28, 2014

There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found. Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the businesses that are sending them.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, Adobe’s CMO article, “ 5 Adtech Predictions For 2020 ” points out that in our excitement about this new agility, we may have inadvertently pushed creativity out of the room. Ultimately, it’s up to every individual organization to determine what strategies will propel their brand in the new year.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

PureB2B

JULY 19, 2021

CMO magazine defines experiential marketing as "a mutually beneficial interaction between customer and brand in an authentically branded engagement.". Branded hashtags, as well as video and photo content, simplifies sharing experiences with your business online. They want to engage with the businesses they follow. Measure the results.

Planning 62

Planning Psychographics Business Work Management 62

Biznology

MAY 1, 2018

For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated. Social Media Development. In Conclusion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClearVoice

NOVEMBER 20, 2020

At one point, Laker became CMO in an agency, but he “hated it with a passion.” As founding partner and interim CMO/CDO at Chameleon Collective , a hybrid consulting/marketing services firm providing strategic leadership and experts to clients like Twitter, Live Nation, and Keurig, Laker has created the ultimate teamlancing experience.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Work Management Budget Programs 105

Sprout Social

SEPTEMBER 21, 2020

Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. The hashtag has been used over 10k times on Instagram alone. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

LeanData

JULY 13, 2020

Hear from Heidi Bullock, CMO at Tealium, outline what a RevOps organization blueprint should look like. so contribute to the conversation, get social, and make new connections using the hashtag #opsstars. But how do you know if your organization is ready to adopt a Revenue Operations organization?

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

Top Rank Marketing

AUGUST 14, 2023

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. Please answer that question by sharing this post on your favorite social network with the #feelingb2b hashtag. The list goes on. They love it!

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Convince & Convert

MARCH 29, 2016

The irony was thick when vendors at Adobe Summit spammed the hashtag with marginally relevant tweets DURING a keynote on the need for personalized marketing and better customer experiences. The CMO just wants to constantly study new software, but nothing gets implemented. Our job is to run reports that help the CMO keep his job.”

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Marketing Insider Group

JUNE 14, 2015

After realizing its Instagram followers had created over 30 hashtags to share their J. According to CMO, 84% of US smartphone shoppers already use their phones to assist them in their shopping while in physical stores. What sets J. Crew apart, however, is how they managed to sync these two together.

Content 100

Content Mobile Marketing Communities Blogger 100

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Hubspot

JANUARY 7, 2013

So if you're curious about the qualities to look out for in an inbound marketing manager, and how to evaluate and interview your candidates, this post will give you my two cents as a CMO. Then, ask the candidate to pretend those are the real numbers for your business, and ask them what they would do if they were the CMO.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Been a busy few weeks with conferences.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

The CMO Club Summit and Sales 2.0 I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Been a busy few weeks with conferences.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Marketing Insider Group

JUNE 18, 2015

Pulling in that hashtag, the photos were collected and showcased on a dedicated Tumblr site , which allowed you to search the photos by keyword or location. Uwe Ellinghaus, CMO, Cadillac. Readers and actual Land Rover owners were encouraged to share personal driving adventures, tagged with # WellStoried. We want to inspire.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

PathFactory

FEBRUARY 21, 2019

You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. link] #B2B #marketing #CMO @B2BMX @DG_Report. He’s also one of the CMO mentors at this year’s B2BMX. Tim Washer. Tim is one of B2BMX’s keynote speakers this year. — Pam Didner (@PamDidner) February 12, 2019.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Social media networks and digital communities offer numerous ways for marketers to reach an audience via suggested or promoted posts, display ads, hashtag campaigns, etc. The short answer is decidedly, no.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Valasys

SEPTEMBER 6, 2019

The channel will assess engagement every time: Somebody uses the same branded hashtag as yours Clicks on a link Follows or Favorites the brand page Links back to the brand page Replies to any post Re-tweets a post. Tracking hashtag performance: The hashtag is one of the most unique discoveries by Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Litmus

DECEMBER 8, 2020

That’s always the hardest thing in the world would say, to listen to future episodes and join the conversation over on Twitter using the hashtag #DeliveringPodcast. Head over to Litmus.com to start your free seven-day trial of Litmus and start sending better emails today and be sure to subscribe to Delivering on iTunes or Spotify.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Adobe Experience Cloud Blog

JUNE 19, 2015

Marketo is sponsoring The CMO Club’s CMO Clubhouse @ Cannes, which will cover everything from the latest customer data sources and personalization to the next content distribution channel. Marketo will be chatting with The CMO Club’s Pete Krainik and the heads of marketing from Unilever, Mondelez, Nickelodeon and more.

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Smashmouth Marketing

APRIL 2, 2009

Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending. If you can't attend, then at least follow it on twitter using hashtag #sales20. Social Networking (need I say more - marketing mandatory).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

FEBRUARY 22, 2009

or all tweets by me on that day, but the efficient way to follow a topic is to use a #hashtag. conference, we'll be using the hashtag #sales20. If you find the topic interesting, follow the conference on twitter using hashtag #sales20, or come attend live. You could just search on the words Sales 2.0 In the case of the Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100