Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Craftmanship

APRIL 19, 2012

While we recognize and support your personal right to participate in social media sites, we would like to ensure that the descriptions used in your LinkedIn profile to describe our company are consistent with the guidelines we’ve established to enhance understanding and appreciation of our corporate brand. Your Friendly CMO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Insider Group

OCTOBER 18, 2012

Bill cites a 2011 study of 600 CEOs that report that nearly three-quarters of CEOs feel that their CMO “lacks business credibility” (73%) and are tired of being asked for money without a forecasted business impact (72%). And he continues to report that CEOs have lost patience with marketing. Well they seem to agree!

Business 100

Business Lead Ranking Work Management Marketing Management 100

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. So I was open to new ideas.

Marketing AI 118

Marketing AI Work Management Marketing Management Planning 118

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. But the leap to social media as an integrated part of business requires that guidelines be put in place. Together we evaluated vendors, engaged in various demos, and made a data-driven decision.

Social Media 48

Social Media Media Work Management Marketing Management 48

Bluetext

MARCH 29, 2020

No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

EveryoneSocial

APRIL 17, 2018

While not every CEO, CMO, VP, etc. Additionally, the vendor should provide support and consistently provide training opportunities. Additionally, even if they are aware of what employee advocacy is and the solution that is in place, they have very little interest or understanding of it.

Work Management 53

Work Management Marketing Management Budget Programs Peer-to-peer 53

Bluetext

AUGUST 23, 2018

No matter where your company falls on this spectrum, we have proven guidelines for deciding on which CMS will be the most appropriate for your organization. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 22

CMS Development Industry CMS Digital Asset Management Enterprise Management 22

ClearVoice

SEPTEMBER 20, 2019

We need to be doing video,” says the CMO. The content marketing landscape is changing so quickly that legacy agencies themselves can’t keep up without specialized vendors and subcontractors. Six months and $50,000 later, having commissioned two new videos that garnered a grand total of 400 combined views.]

Video Marketing 58

Video Marketing Advertising Agencies Paid Search Agency Work Management 58

Martech

NOVEMBER 5, 2021

While it would be incredible to have a team of copywriters who code HTML, do mockups in Figma, manipulate data in Python, and are whizzes at Google Analytics, those unicorns only exist in CMO fantasies. privacy and data security versus brand guidelines and campaign tagging). The tradeoffs. Platforms: Sophisticated vs streamlined.

Work Management 104

Work Management Process Marketing Management Paid Search Agency 104

Martech

MAY 18, 2022

A lack of clear guidelines on data processing has many questioning the legality of GA4 in Europe. For a marketing director or CMO to suggest using a different analytics tool and then for that tool to have even more limitations than the last would not be a good look. The problem with GA4 from a privacy standpoint.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

chiefmartech

OCTOBER 23, 2015

Andy Hobsbawm , the CMO of IoT software platform EVRYTHNG, gave a really eye-opening presentation on what’s becoming possible — much faster than you might imagine — as consumer products of every kind become smart and connected. No walls — instead of chains of agencies, vendors, contractors, etc., Supert smart advice.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

DivvyHQ

SEPTEMBER 13, 2017

An effective content calendar will allow you to see the various competing deadlines your team members have, and adjust them to allow enough time and attention can be devoted to each task — no more piling six content reviews on the proofreader or CMO at 5 p.m. on a Friday! Prioritize and Schedule Incoming Requests.

Work Management 43

Work Management Marketing Management Software CMS Development 43