41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. Sales Opportunities Conversion.
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