accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Set your target market.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Many B2B CMOs are seizing the moment to reposition their skill set going into 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Bluetext

NOVEMBER 17, 2023

With extensive experience in government contracting and technology, coupled with considerable M&A integration expertise, she’s a dynamic communicator with an unwavering passion for growth marketing and the creation of strong market positioning for gold-standard brands.

CMO 26

CMO B2B Thought Leadership Thought Leadership Work Management 26

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past. Carl Landers.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Outgrow

NOVEMBER 8, 2022

We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. Origin of the growth model. About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Martech Advisor

DECEMBER 17, 2019

There’s a new trend manifesting across the business world: the “modern” Chief Marketing Officer doubling as Chief Change Agent. Today’s CMO/CCA is data-driven, predicts customer needs and delivers value-added, personalized experiences. Like many elements of the tech industry, the CMO role is changing rapidly.

Marketing AI 73

Marketing AI Account Based Marketing Enterprise Management Work Management 73

Liveintent

SEPTEMBER 20, 2021

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Top Rank Marketing

NOVEMBER 8, 2023

Kristine Naltchadjian Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc. ’ This is something almost no company asks a marketer, but it would be such a productive conversation. Lucy Zarlengo Nick Heim has taken a new position as Director of Growth at BioRender.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

B2B Thought Leadership 116

B2B Thought Leadership Class CMO Thought Leadership 116

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

Marketing Insider Group

SEPTEMBER 1, 2020

The answer is you can do both – and many marketing teams do. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. Other times, marketing teams have to come up with suggestions for their next quarter’s objectives. Overall Marketing.

Planning 246

Planning Work Management Marketing Management ROAS 246

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Salesforce Marketing Cloud

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Lydia Flocchini, CMO at Surepoint. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Liveintent

JANUARY 11, 2021

Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As]

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example. Data-Driven Content.

Traffic 101

Traffic Organization Content Thought Leadership 101

Litmus

JUNE 1, 2021

Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Strategic-IC

JANUARY 17, 2022

Amber Bogie | Director of Growth Marketing | Plug Power. In her new role at Plug Power, one of the leading players in hydrogen and fuel cells, Amber is building a robust digital marketing ecosystem from the ground up. Florence Broderick | CMO | CARTO. Here, Sangram shares not one but three ABM predictions for 2022.

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

B2B Marketing Directions

OCTOBER 21, 2018

In a 2016 survey of 535 CEOs and 847 CMOs by Accenture Strategy, 50% of the CEOs said their CMO is primarily responsible for driving disruptive growth in their organization. CMOs were ranked ahead of all other C-level executives, including the CEO, the chief strategy officer, and the chief sales officer.

Work Management 45

Work Management CMO Marketing Management Customer Surveys 45

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. And what I mean by that is, I think the genius of CMO Coffee Talk is, it’s just heads of marketing. It’s not a marketing slack.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

chiefmartech

JANUARY 5, 2020

The resulting 2×2 gives us four marketing technologist archetypes or roles: Brand/Demand Builder — MARKETERS who are fluent with the use of martech in their work, focused on applying it in campaigns and programs to attract, engage, and retain customers. Typical titles: Marketing Manager , Growth Marketer.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

Ledger Bennett

AUGUST 31, 2020

Gartner said “CMOs must build a diverse, adaptable range of team capabilities to keep their brands competitive.”. In a practical sense, there are a number of strategies marketing leaders can employ to develop an agile marketing team. In growth marketing circles this would be called your ‘north star’.

Work Management 52

Work Management Marketing Management Paid Search Agency Gartner 52

Metadata

SEPTEMBER 14, 2020

That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Even before the Internet, if you were marketing a financial product you’d place your ad in The Wall Street Journal and not Cosmopolitan. This is why you’re seeing the rise of performance and growth marketing titles over brand.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Metadata

MAY 5, 2021

So unless you are chasing someone in a new market, even the most dialed-in demographic targeting will still result in a ton of wasted ad spend. I met another CMO, and he mentioned that while he worked at Hubspot, they tested thousands of images in ads and found that one worked much better than any others. VP of Marketing @ Help Scout.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

KoMarketing Associates

APRIL 25, 2013

We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation? He is executive editor of the popular Marketo blog, Modern B2B Marketing.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

DemandBase

APRIL 27, 2020

For example, the way that a sales development rep applies ABM is different from how a CMO may apply ABM. We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every level and every role. Marketing Operations. What’s Next.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DemandBase

SEPTEMBER 17, 2018

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1 1 ABM: Top CXOs on Account-Based Marketing Delivering Customer Success.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Porch Group Media

MAY 11, 2021

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52