5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Because they’ve already generated heavy traffic, you’ll get more attention to your post that brings a unique spin to a trending topic. ” CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2

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8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

User-generated content might prove vital to your campaign, since it comes from the people who actually use your products and services, and they know best what to highlight for other users. You can generate more business simply by saying thank you for what you’ve already made.

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What Type of CMO Do You Have?


It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)


Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. You need to quickly prove you can generate demand.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. How to influence organization-wide lead generation strategy change.

Outsourcing Lead Generation: A CMO’s Perspective


There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. What led you to consider outsourcing lead generation?

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Top Challenges Facing Today’s CMO


As a CMO, you feel tremendous pressure from the board, sales, customers and just about everyone in your company. Marketing spends money so it’s imperative to show the correlation of that spending with new business generated.

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The Rise of the APAC Modern CMO

Modern Marketing

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

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Is The CMO The Problem?


Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

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CMO Insights: Why CMOs Need to Drive Disruptive Growth

Marketing Insider Group

Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group.

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Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. He knew that the business had to engage a generation who, as he puts it, “could pinch and zoom before they could crawl”. Scott focused on millennials and Generation Z, as employees as well as customers.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Jeremy Duerksen is CMO at Peaksware. Olenski: How do you define Demand Generation? Duerksen : Demand Generation is anticipating and responding to the needs of a target market with tactics aligned with product, sales and support to enlist customer advocacy and enable inbound discovery.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. 45% generate 500 marketing qualified leads (MQLs) or less per month .

Top 10 Skills Every CMO Needs

Marketing Insider Group

They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. As a CMO, what skills do you need to hone in […].

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2017: The Year of the Data Driven CMO

Modern Marketing

Maybe you don’t realize just how much data is being generated every single day. If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology.

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CMO’s…It’s Time to Align with Your CIO


Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

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CMO Spotlight: Raja Rajamannar, CMO, Master Card  


When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”.

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CMO’s – It’s Time to Align. With Your CIO


Blog CIO CMO Demand Generation Strategy demand process marketing automation technology ecosystem The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

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CMO Spotlight: Judith Sim, CMO, Oracle Corp.


states Judith Sim, CMO of Oracle Corp. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. The post CMO Spotlight: Judith Sim, CMO, Oracle Corp.

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Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. Does Demand Generation Really Generate Demand? The post Does Demand Generation Really Generate Demand?

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes.

We Launched Fast CMO Magazine, Here's What's Inside


In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. In our October issue we interviewed Ray Wizbowski , CMO at Entrust Datacard.

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Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. Demand Generation Podcasts “It’s not about how many things that you do, it’s really about what results you’re driving.”

Is the CMO becoming the Chief Collaboration Officer?


The generators of leads. In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ). The post Is the CMO becoming the Chief Collaboration Officer?

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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

The Top B2B CMO Challenges


As I’ve always said, especially in B2B marketing and lead generation, you have to prepare for a marathon with a strong determination to reach the big win despite small failures along the way. Remember this— 5 Ways to Recognize B2B Lead Generation Failure…and Move On.

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Four Keys Areas Where the CMO Must Lead


In speaking with one CMO of an enterprise company the response was “I see the value in taking a new approach and believe it is needed, but it seems like a formidable challenge, so we will just keep going with things as they are.”

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Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study


Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. We touched on the topic here on the blog recently, when we asked What Type of CMO Do You Have?

Why Your CMO Doesn’t Like You

Modern Marketing

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Tackle these and you’re far more likely to get the ear – maybe even the admiration – of the CMO.

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Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. “If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.”

What Does a CMO Need to Know About Lead Generation?

Navigate the Channel

Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. Here are a few of the most important aspects of lead generation a CMO should prioritize.

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Introducing the CMO's Guide To Marketing Performance Management


Marketing leaders need to make sure that valuable information is generated from touchpoints data and that the data is put to use during the annual planning process. Once information needs are defined it's time to setup a measurement process that generates your information.

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5 Steps for Better Marketing Planning: A CMO Blueprint


If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. Revenue is something the entire company generates and teams need to work together to do so. The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer.

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CMO Leadership and B2B Lead Generation Lessons in 2014


At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? Read 6 ‘Secrets’ of Jim Davis’ New-Age CMO Mindset.

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The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar


B2B Marketing CMO Customer Experience Email Marketing Lead Generation Marketing AutomationLast week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […].

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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

For companies looking to get CMO-level involvement and expertise but are not yet at a size at which getting a full-time CMO is viable, a fractional CMO can be a practical choice. What is a fractional CMO? The CMO deals with agencies and holds them accountable for results.

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CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. The # 1 Job of CMO is Culture !!!

3 Easy Marketing Data Science Projects to Impress Your CMO


See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. By taking accurate and verified data and analyses to your CMO, you and your team can confidently make more informed business decisions.

[VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO


The marketing landscape has wholly transformed, with the CMO often responsible for driving growth across the enterprise, marketing budgets expanding to the largest in the organization , and marketing technology vendors growing from 100 to 4,500+, a dizzying prospect for anyone trying to build a cohesive tech stack. Here are three keys to effectively selling to the CMO: Focus on ROI, value, and outcomes – not the technology.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Placing the CMO in charge allows for the best of both worlds.