Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Wait, What?

Work Management 115

Work Management Marketing Management Marketing Budget Budget Programs 115

chiefmartech

MARCH 22, 2023

Don’t miss this opportunity to get recognition for you and your team, as well as the vendors you love working with, by contributing your stack illustration to the martech community! You’ve still got 4 full weeks to enter The Stackies 2023: Marketing Tech Stack Awards.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Scollans encourages her clients to evaluate large platforms as well as best in breed vendors that have open API tools which can facilitate integration. Advice to martech vendors.

Work Management 83

Work Management Press Marketing Management CMO 83

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Effects on the B2B buying process- We live in a peer-bound world. “We

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” IT handles some components and marketing goes direct to vendors for others.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

B2B Marketing Directions

JANUARY 24, 2021

The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. In the Gartner survey, a majority of senior marketing leaders - CMOs and VPs of marketing - were unimpressed with the results they've received from their marketing analytics efforts. of the time. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Martech

AUGUST 19, 2022

Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing Budget 113

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 110

Work Management CMS Development Marketing Management Ad brokers 110

chiefmartech

AUGUST 16, 2023

If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). Edelman/LinkedIn ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. Gartner explains RevOps isn’t so much a function as a better way to align the organization. You can see the results of this in the growing lack of trust between sales and marketing teams. The cool kids are calling it RevOps.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. It is led by the CMO. Form the foundation for vendor RFPs and evaluations. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

ANNUITAS

DECEMBER 20, 2018

Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018. Context will join content at the throne as marketers acquire the insights they need to optimize distribution and show up in more relevant ways.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. Vendors will embrace industry-standard APIs to allow enterprises to integrate their CX ecosystem connecting internal and external systems painlessly.”. “I

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Convince & Convert

APRIL 12, 2016

In my not-so-humble opinion, it should unequivocally be the CMO. I use the phrase “not-so-humble” because in my experience contributing to Forbes for over eight years, specifically their CMO Network, I have gotten to speak with and understand many a CMO. And the best person qualified to handle all of this is the CMO.

Sales Qualified Leads 95

Sales Qualified Leads Lead Scoring Lead Ranking CMO 95

Martech

MARCH 14, 2022

In many cases, martech vendors will provide this service or introduce you to a partner. Integration – One of the most important criteria when selecting a marketing technology vendor is the availability of an Application Programming Interface (API) or native “connectors.”

Work Management 130

Work Management Marketing Management Paid Search Agency Planning 130

ClickZ

NOVEMBER 1, 2019

However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years. It also noted that 61% of CMOs expect budgets to recover. The martech budget forecast looks positive over the next year. Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. And still growing at a double-digit rate in every category. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

SEPTEMBER 16, 2022

Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Strategic-IC

FEBRUARY 18, 2022

Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. These complex solutions will be purchased by and used by very technical people (or technical teams) - think CyberSecurity and CISO, think FinTech and CFO, think AdTech and CMO, etc. Yes and no.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Marketing Interactions

JANUARY 19, 2020

While the decision maker may be involved during various activities, such as sitting in on a vendor demo or discussing options, the true engagement is likely with those on their team they’ve entrusted to do the work of evaluating and selecting a solution. 3 Steps to Identify Worthy Buyer Personas. Why do the work twice?

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle?

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

nDash

JULY 30, 2021

You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. 6: Gartner Marketing Symposium|XPO. Host: Gartner. The Gartner Marketing Symposium ‘s 2021 theme is “Connect for resilience and growth.” The Strategic Marketing USA event unites the most influential CMO’s.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52