Sword and the Script | B2B

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Some of the ways companies help fuel the idea pipeline: Customer surveys. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

Sword and the Script | B2B

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

Gartner 64

Gartner Research Enterprise Management Planning 64

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. That’s probably not the most flattering of metaphors. Okay, scratch that image.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

NOVEMBER 25, 2020

This is not the first time that marketers have made adjustments as a result of the pandemic, and previous research suggests that the negative impact of COVID-19 is likely to subside, according to CMOs. Additionally, the statistics suggest that about 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

NOVEMBER 24, 2020

However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future. Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.”

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels.

Marketing Budget 113

Marketing Budget Budget Programs B2B Marketing B2B 113

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

Marketing AI 97

Marketing AI Allocation CMO RFP 97

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. this year Catalytic marketing.

Spending 90

Spending Allocation Gartner Planning 90

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 205

CMO Gartner Budget Programs Spending 205

KoMarketing Associates

OCTOBER 27, 2020

Despite the changing landscape of B2B marketing, previous research suggests that CMOs, in particular, do not believe that COVID-19 will have a lasting negative impact on the industry. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years.

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

OCTOBER 22, 2020

Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Marketing Insider Group

OCTOBER 28, 2015

In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. The post Are CMO Ambitions Too Low? And then there’s IT. I don’t know if that will be the case, but it sure has added credence to marketing.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. ” This decline, noted by my colleague Jon Miller , was even more pronounced than in the 2022 survey, where marketers reported using 42% of their martech capabilities.

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. In your inbox.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. In 2021, marketing budgets claimed 6.4% Let us know!

Marketing Budget 113

Marketing Budget Paid Search Agency Lock-In CMO 113

B2B Marketing Directions

JANUARY 24, 2021

The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. The survey participants were split fairly evenly between producers (those who provide marketing analytics) and consumers (those who receive marketing analytics output). in the February 2019 edition of the survey.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? It demands a visionary CMO who understands the interplay between technology and business.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Source: Tech.co. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Survey of CMOs says brand building the top priority for 2021. Check out our services.].

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Marketing Insider Group

APRIL 26, 2021

As a CMO, having a solid creative background can also help you form stronger bonds with your team members. According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Empower your colleagues and employees to reach their full potential in their distinct areas of expertise.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

B2B Marketing Directions

OCTOBER 30, 2022

In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9% of projects A survey of marketing analytics users conducted by Gartner earlier this year produced similar findings. Hello, confirmation bias!

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. Trusting the metaverse.

Gartner 135

Gartner Paid Search Agency Opinions Internet Marketing 135

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Martech

AUGUST 19, 2022

The CMO and CTO didn’t have much in common a decade ago. Today, with the cloud, data-driven marketing, mobile, e-commerce, cybersecurity, and untethered consumers who move faster than every brand they engage with, CMOs often spend more on technology than their CTO colleagues.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing Budget 107

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” 400 respondents in North America and Europe were surveyed. CMOs are having to square the circle this year.

Allocation 98

Allocation Gartner Budget Programs Paid Search Agency 98

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Wait, What?

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108