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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. What are your thoughts about that? Mike : Sales 2.0 is called Sales 2.0 conference? Gerhard : Sales 2.0

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. What are your thoughts about that? Mike : Sales 2.0 is called Sales 2.0 conference? Gerhard : Sales 2.0

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Craig Rosenberg's Tip. First what is B2B viral marketing? MarketingSherpa.

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B2B Category Creators Episode 2 Transcript

Metadata

Gil Allouche: Sometimes Wikipedia and people pay some consultant to do a Wikipedia page, but I see what you’re saying. That came out way before there was a category in like Gartner and Forrester in the standard analysts. We work with Forrester and Gartner and entities like that. There’s the CDP Institute.