21 stats show CMOs leap before they look at ROI
Biznology
JANUARY 14, 2013
Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions.
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