Tony Zambito
MARCH 12, 2017
Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed.
Tony Zambito
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.
Tony Zambito
NOVEMBER 22, 2015
According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. by Yarden Gilboa.
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