Ambal's Amusings

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. What types of metrics do B2B marketers need to measure a marketing campaign's success?

ROI 100
article thumbnail

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. One of the many goals of B2B marketing is to continuously forge better customer relationship.

article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights.