Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. “Acoustic is the science of sound.

Marketing Automation Services 89

Marketing Automation Services Work Management Marketing Management Trends 89

Content Standard

OCTOBER 31, 2019

Consider the traits of the typical modern CMO. “Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But what does that mean for the Don Drapers of the CMO world? “The CMO mandate, then, is to reach back and look forward.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? For B2B marketers, this is highly prized information. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% correct.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Optimization Demand Generation Agencies 100

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Understanding both usage behaviors and buying behaviors helps us to inform overall customer engagement strategies.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

6sense

JULY 21, 2016

As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” Once marketers use data to inform their content and marketing strategy, then they can begin to reach prospects in a meaningful and lasting way and create true momentum. “Vision is critical. Strategy is essential.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Less than a third (28%) use customer information daily to plan and execute their digital marketing programs.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. In that world, David saw first-hand how technology enabled real-time trading where instant information triggered split-second decisions.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Seismic

OCTOBER 1, 2020

Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. In case you didn’t think ABM was a big trend, this title and presentation will offer proof. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Aberdeen

SEPTEMBER 10, 2019

However, paid search is constantly evolving and it’s important to stay ahead of trends if you want your brand to stand out. In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data. Innovative Opportunities in Search.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. You can see where the trend is going. But here goes….

B2B Thought Leadership 100

B2B Thought Leadership Stats CMO B2B Sales 100

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. As a CMO, I had just done an event yesterday where people want to talk about, or two days ago, about how CMOs can work better with sales, for instance. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 89

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 89

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. Mike : I should have known, always a trend setter. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. A Measured Approach. . . Marketing Performance Metrics 2.0:

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. Mike : I should have known, always a trend setter. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Mereo

APRIL 21, 2022

Data-driven selling is not some fleeting trend. And the proof of the success insights-driven companies realize are compelling in and of themselves: Forrester found in a 2021 study that insights-driven organizations are 8.5 GROW INTELLIGENTLY. times more likely to report at least 20% year-over-year growth.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

LEADership

MARCH 31, 2015

—Be a Fearless CMO, Deliver Exceptional Results . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. He also knows that the B2B buyer is increasingly trending towards going rogue. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 85

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Sonic successfully took advantage of Coachella’s youthful attendees and summertime heat to offer an on-demand, shareable experience.

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

Adobe Experience Cloud Blog

MAY 23, 2012

We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things.

Marketo 48

Marketo Allocation Enterprise Management Forrester 48

Hubspot

APRIL 27, 2015

Your organization’s reputation is built by the information you publish online. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly. Marketing Charts is designed exclusively as an informative tool for busy marketing professionals. 5) The CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Boomerang) 75% of email signatures include contact information.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Bluetext

MARCH 29, 2020

There are several resources available to inform your research. Two of our primary sources of information come from top analyst companies Gartner and Forrester. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

There are several resources available to inform your research. Two of our primary sources of information come from top analyst companies Gartner and Forrester. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Bluetext

AUGUST 23, 2018

There are several resources available to inform your research. Two of our primary sources of information come from top analyst companies Gartner and Forrester. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 22

CMS Development Industry CMS Digital Asset Management Enterprise Management 22

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Porch Group Media

JUNE 29, 2021

The CMO Club ). Forrester ). 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Information Development World. Laser-focused on helping you create a one-stop shop for product information.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Forbes CMO Summit. Host: Digital Summit.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. What types of metrics do B2B marketers need to measure a marketing campaign's success?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. You’re creating value by giving them useful information in digestible, bite sized chunks.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100