Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. This would make a great book for anyone interested in the field and it is a great refresher for those already in it.

Work Management 102

Work Management Viral Marketing Marketing Management Cold Calling 102

Martech

FEBRUARY 2, 2024

Unsurprisingly, most of the prompts MarTechBot fielded were focused on a variety of marketing-related topics. ” “What do I need to consider when choosing a vendor for marketing technology solutions?” Breakdown of common chat themes MarTechBot common chat themes. Click to expand. MarTechBot common chat themes.

Marketing AI 101

Marketing AI Marketing Management Marketing Automation Services Planning 101

Modern B2B

JUNE 28, 2023

Quite simply, if the fields aren’t there or aren’t in the right place, or the information isn’t structured in a way that enables a frictionless experience, then the journey will break down. The fields that are populating should be identified so that any future mapping can be effective and built into the roadmap.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52

Martech

DECEMBER 27, 2022

Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. Vendors will embrace industry-standard APIs to allow enterprises to integrate their CX ecosystem connecting internal and external systems painlessly.”. “I

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. It is up to the vendors to dig deep, identify the gaps and needs, and design custom solutions that solve real, cost-draining problems for their customers.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. A fireside chat with the remarkable Ann Lewnes , EVP & CMO of Adobe.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 60

Enterprise Management Work Management Marketing Management CMS Development 60

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Approximately 70 people attended. More than ¾ of marketing operations department members have marketing titles, according to the report.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Management 118

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Hinge Marketing

NOVEMBER 30, 2021

CMO/VP of Marketing (26%). Nevertheless, the accounting industry is leading the field in terms of active digital transformation plans in progress – with 61.5% While it’s true that third-party vendors come with higher price tags, they also come with much higher rates of success. Consulting (42%). Legal (5%). Consultant (8%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

6sense

NOVEMBER 9, 2021

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory). Local events will come back first.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 92

B2B Advertising Agencies Paid Search Agency Co-Registration 92

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Launch Marketing

AUGUST 23, 2023

Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape. What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

6sense

DECEMBER 8, 2021

It seems like a fancy type of nurture track, but you can learn to adjust based on real-time behavior from the dark funnel and orchestrate actions across tactics — from display ads to social to direct mail to the contact cadence of your business development representative (BDR) to field marketing. Do I qualify? Latané Conant.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

KoMarketing Associates

DECEMBER 9, 2013

CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Analytics

AUGUST 24, 2019

Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. The data has been fragmented across multiple vendors. A B2B advertising solution activating Digital and Field Marketing. It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.”

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Martech Advisor

JANUARY 28, 2020

RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. So, it was an even playing field ⁠— until now. They were time-consuming, repetitive and inefficient. What is RFP software?

RFP 52

RFP Work Management Marketing Management Software 52

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. This means outside-in thinking instead of inside out.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Martech Advisor

SEPTEMBER 27, 2019

With tools that let them serve as “flies on the wall” in the sales process, they can save deals by equipping salespeople with content that prospects crave - which empowers the entire organization, Theresa O’Neil, CMO of Showpad, to discuss how marketers can leverage tech to improve the sales cycle.

Top of Funnel 65

Top of Funnel Digital Marketing Funnels Advertising Agencies Marketing Funnels 65

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly TrustRadius’s content strategy – connecting buyers and vendors through trusted content. B2B buyers. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Allocadia

APRIL 8, 2019

According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. The remaining decisions are based on experience and field feedback. Manage with a CMO in mind. Understand your CMO’s objectives and what types of questions they’ll ask. Think about that.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error. However, customers are limited to the capabilities offered by each vendor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes; those are more appropriate for specialists or field marketers. • How much are you spending on trade shows?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

VisumCX

JANUARY 15, 2018

It also means enabling partners to sell as you would a direct, field sales team. Fact is, many B2B customers prefer to buy from partners who specialize in specific verticals and are able to provide a layer of expertise that some vendors are unable to provide.

Work Management 45

Work Management Marketing Management B2B Sales Gartner 45

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes; those are more appropriate for specialists or field marketers. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” It’s designed particularly to help women CMOs connect in an open and authentic environment.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62