markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

VisumCX

JUNE 28, 2017

While this should come as no surprise, many B2B organizations struggle to get the most from their data and as a result, are limiting their success with customer experience. Below are some of the most common barriers to success in utilizing data to provide a better customer experience and steps organizations can take to address these issues.

Barriers 40

Barriers Emarketing Enterprise Management CMO 40

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

chiefmartech

JUNE 28, 2016

As I’ve noted before in this piece on What Marketing Technologists Want , the right marketing technologist can be the secret weapon for a CMO looking to drive growth — both top-line and bottom-line. Organic SEO Manager. eMarketing Specialist. eMarketing Manager – CRM. Sr Dir Digital Marketing. Web Manager.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, This despite that during the same time IT became even more important to the organization. According to eMarketer however, this is not the case today. eMarketer. Does a similar fate hold for marketing budgets, which today are 6% of revenue on average.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

KoMarketing Associates

MARCH 7, 2013

How are you going to develop and augment your organization’s B2B social media strategy? Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Competitor comparison template.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Hubspot

APRIL 27, 2015

5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council. This organization represents more than 8,500 marketing and advertising executives worldwide, many of whom work at enterprise organizations. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

markempa

NOVEMBER 15, 2005

| Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” Growth Hacking CMO. Baochi Nguyen. IDG Ventures. Debra Andrews.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

LEADership

MARCH 3, 2015

It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. The organization lacks the agility to make the changes demanded by this fast-changing environment in the online world. Source: eMarketer.

Lead Generation 40

Lead Generation Generation Marketing Qualified Leads Leads 40

QuanticMind

NOVEMBER 16, 2016

There remain plenty of opportunities for organizations to emerge as personalization frontrunners. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Takeaway: As IBM puts it, “today’s CMO is responsible for selling experiences, not just products.” Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.”

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! going to do for me, what’s it going to take from me, and how will it impact IT’s value to the organization. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip. into the business metrics they need.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s active in local community and business organizations as well as social media.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

OCTOBER 22, 2012

We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. Is organic search really high up on that list? Optimize and whatnot. what gives? Well, mobile is relatively unchartered territory. Interrogative in nature?

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Sparktoro) The first five organic search results account for 67.6% seconds over the past two decades.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. But you better have deep pockets.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. But you better have deep pockets.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Digital B2B marketing allows marketers the visibility they need to transform the value of marketing for your organization by directly impacting sales—and to prove it. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

EveryoneSocial

MARCH 12, 2019

Social media plays a major role in all areas of your organization. According to CMO survey, social media advertising budgets are predicted to almost double by 2023. ( CMO Survey ). eMarketer ). eMarketer ). The average organic reach for a Facebook post is 6.4% On average, people have 5.54 GlobalWebIndex ).

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

Single Grain

JUNE 21, 2023

Experiment with various aspects of digital marketing, such as: paid advertising search engine optimization conversion rate optimization organic social media strategies Use free advertising credits offered by hosting providers, like Facebook Ads or Google Ads, to kickstart your campaigns.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Contently

OCTOBER 6, 2016

In recent years, brands have increasingly used content to empower departments across the organization. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. Cisco isn’t the only one to make this move.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). John Bethune ( @johnbethune ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010. Chris Herbert ( @B2Bspecialist ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). Poor marketing is the reason 14% of businesses fail. ( B2B PR Sense Blog ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Marketing Insider Group

JANUARY 2, 2015

Emarketer ). 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. ( CMO Council ). Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Content Marketing Institute ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

SEPTEMBER 12, 2011

Organizing Your Social Media Strategy by CompuKol Connection. Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. Why Not Be The CMO Of Everyone? Social Media Strategists Look Hard at ROI this Year by eMarketer.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Content Standard

AUGUST 26, 2015

CMI found that the most advanced content marketers have organized amplification strategies, with a growing focus on paid social media ads, promoted posts, native content, and content discovery tools. One organization (while not a brand in the traditional sense) that uses data visualization and storytelling to inform its audience is NASA.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

DECEMBER 5, 2016

As a result, more and more teams are looking for more organic ways to expand the reach of their content. CMO Council. . When content marketing is executed effectively, your organization benefits.so This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. Start now. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Hubspot

MARCH 6, 2012

Marketer's Takeaway: Many marketers assume social media is important to their company, but it's a common struggle to justify the resources they're putting into it -- especially to a CMO who's more comfortable with old-school tactics. Priit Kallas Now Believes in Just One General Purpose Social Networking Site. Failure of Google+ launch.

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang. B2B marketing without creative has no punch by The Social CMO Blog. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% No wonder the average CMO tenure is just 18 months. over the previous year. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40