KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Liveintent

APRIL 26, 2022

As LiveIntent CMO Kerel Cooper says, “When you’re in your inbox, it’s you and the content. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. You can consume it how you want, when you want, without all the noise around it.” ” 4. .

Personalization 62

Personalization ROAS Emarketing eCommerce 62

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Marketing automation. B2B marketing and sales strategies and tactics. B2B marketing and sales strategies and tactics.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Even more for the marketers doing ABM. Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6%

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Even more for the marketers doing ABM. Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6%

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

chiefmartech

JUNE 28, 2016

The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Marketing technologists have burst onto the scene in recent years. I was curious about where marketing technologists are coming from. Straight-up marketing.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Instead, most say their content marketing process is “ad hoc, decentralized and driven by internal stakeholder interests.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. But within marketing, there will always be channels that are part of the overall playbook. Promoting your content via ads is important, but it’s not the only thing you should rely on, especially given economic changes and varying marketing budgets.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

LeanData

NOVEMBER 17, 2015

Anthony Kennada began listing some buzzwords of modern marketing. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I But he is hardly unique when it comes to being a relatively young head of marketing – at least in the fast-moving technology space. Growth hacking. Digital spend.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Porch Group Media

SEPTEMBER 24, 2019

As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. Omnichannel Marketing. Email Marketing Statistics.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Business Brainz

DECEMBER 3, 2020

Content creation is a key challenge for marketers. Even more for the marketers doing ABM. Folks in the B2B space are well versed with the revolution brewing in the world of B2B marketing. Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6%

Top of Funnel 40

Top of Funnel Account Based Marketing ABM Content 40

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical? 12 Marketing Minds, One Free eBook by Search Engine Guide. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Should marketers spread budget across time period and channels or one or two big programs?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

LeanData

NOVEMBER 17, 2015

Anthony Kennada began listing some buzzwords of modern marketing. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I But he is hardly unique when it comes to being a relatively young head of marketing – at least in the fast-moving technology space. Growth hacking. Digital spend.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

Anthony Kennada began listing some buzzwords of modern marketing. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I But he is hardly unique when it comes to being a relatively young head of marketing – at least in the fast-moving technology space. Growth hacking. Digital spend.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Martech Advisor

SEPTEMBER 12, 2019

Swrve’s Chief Marketing Officer, Tara Ryan, discusses how financial institutions can increase customer trust, loyalty and retention by creating real-time, relevant customer experiences and leveraging multi-channel engagement strategies. In 2018 eMarketer reported that 49.2% In 2018 eMarketer reported that 49.2%

Lead Scoring 62

Lead Scoring Lead Ranking Multi-Channel Work Management 62

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. In the report one senior marketer commented that “ marketers tend to become short-term when facing pressure.

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

VisumCX

JUNE 28, 2017

Lack of Data Integrity According to the B2B Marketing Data Report by Dun & Bradstreet, a full 59% of respondents state that their biggest barrier to success is “improving data quality.” Lack of Integrated Systems The average B2B mid-market organization has up to 15 different marketing technologies and this is causing data confusion.

Barriers 40

Barriers Emarketing Enterprise Management CMO 40

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content. Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline to 13.2%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

FEBRUARY 17, 2015

Stephanie Losee, Dell’s managing editor, told eMarketer , “I define native advertising as a particular kind of sponsored or branded content that is published in line with the publisher’s editorial feed.” Dell also has well-defined ideas of what native advertising should look like.

Brand Identity 40

Brand Identity Branding Advertising Agencies Business 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50