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The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Forrester (@ Forrester ) – top analysts firm covering business and marketing.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. 60% of Google’s ad revenue comes from the mobile web ( eMarketer ).

Mobile 120

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. 2) State of Inbound Marketing. 3) Marketing Charts.

Stats 42

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. You can find it in the Q2 2011 Forrester Wave™ report.). So we set off to uncover the most recent marketing stats.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Content Strategy Marketing

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

These marketers gear their advertisements and logos towards making our lives easier and connected. In an attempt to foster engagement, I invited leading marketing experts to weigh in on the question, “What is a social brand?”

Brand 30

What You Need to Know This Morning: June 5, 2013

Hubspot

Happy Wednesday, marketers. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. Moral of the story, marketers: Microsoft''s ad search business is the pits.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. In the report, Chris condenses research from Forrester, IDG, and others on the influence of social media on B2B buyers.

Buy 40

Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. Is Marketing Too Busy?

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

These marketers gear their advertisements and logos towards making our lives easier and connected. In an attempt to foster engagement, I invited leading marketing experts to weigh in on the question, “What is a social brand?” Branding Marketing Small Business

Brand 17

The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Ensure your sales reps identify what sales opportunities were created, advanced or closed as a result of your marketing activity #Mi6Tip. Source: Vocus/Solis via/@eMarketer).

The Mi6 Tweekly: Week of September 27, 2010

MI6 Marketing Agency

Chart: US Local Ad Spending Share, Traditional vs Online 2008-2014 (Source: BIA/Kelsey via/@eMarketer). Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. Chart: Change in online spending tactics in 2010 by #B2B marketers (Source: BtoB Magazine via/@eMarketer). Chart: Social media spending by #b2b companies in 2009 (Source: Visible/Sirius via/@eMarketer).

7/4/11: Top Posts This Week

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Top Marketing Posts for Week of July 4, 2011.

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Marketing Edge podcast.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421.

How to measure ROI on creating and marketing content?

Connect the Docs

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Content Marketing - Less is the New More?

Connect the Docs

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Marketing Edge podcast.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Marketing Edge podcast.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio.

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

How should marketers leverage content? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Marketo's Modern B2B Marketing.

Does 'Being Findable' mean 'Being Everywhere'?

Connect the Docs

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Blog Marketing Interactions Twitter Ardath421.

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. F5 successfully aligned sales and marketing and reaped the rewards: Marketing inquiries went from 1.7%

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Marketing Edge podcast.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast.