The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

CMO 70

CMO Trends Work Management Multi-Channel 70

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Hear her description of their pro-social campaign, #VisibleActsofKindness, and the story of one customer that moved her most, plus how they supported volunteers forced to immediately return from Peace Corps volunteering. Mostly for businesses.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Sharpspring

JUNE 18, 2020

I set out to write about how excited I am to join SharpSpring as their CMO. Most are struggling with a messy and expanded set of point-systems to manage all of their marketing channels from email, to landing pages, automation, social, forms, CRM, chatbots, sales automation, analytics, meeting management, and more.

CMO 60

CMO Paid Search Agency Advertising Agencies Marketing Automation Services 60

The Customer

FEBRUARY 17, 2021

On this edition of Insider Interviews: Joakim (Kim) Wijkstrom , SVP / CMO of Vanda Pharmaceuticals , has learned from Apple to “Think Different” and has made sure One Main Financial does “Lending Done Human.” To inquire about help with a B2B podcast please email podcasts@mossappeal.com. If you have a brand, it’s not as easy.

CMO 75

CMO Brand Identity Branding Storytelling 75

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Decide on the timing and sequencing of the emails.

SMS 68

SMS Marketing AI Best Practices CMO 68

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.”

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Martech

NOVEMBER 14, 2023

However, their top responsibilities differ from marketers, as maestros focus more on the selection, implementation, integration, and maintenance of marketing software, while marketers primarily concentrate on designing, running, and optimizing/testing marketing campaigns. Business email address Subscribe Processing. Get MarTech!

Work Management 97

Work Management Marketing Management Marketing Automation Services Marketing AI 97

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 100

CMO Promotion Paid Search Agency Opt-out 100

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? What is changing amid this environment?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 1, 2023

of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite. Business email address Subscribe Processing. Google Search Central Up to 64.7%

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Navigate the Channel

AUGUST 29, 2017

The CMO position is finding its way to the head table in many companies. As the hybrid skill set of the CMO become more important to business, the skills that should be prioritized are showing themselves. Every CMO should understand how to market to a legacy customer as well as outreach to new ones. Product Marketing.

CMO 50

CMO Account Based Marketing B2B Top of Funnel 50

ANNUITAS

JANUARY 7, 2019

Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue. of respondents with a Brand-Focused CMO think they are measuring success on the wrong metrics.

CMO 164

CMO Demand Generation Business Correlation 164

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. But the majority of both groups also listed the CMO as a digital marketing leader.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Focus on developing conversations, not campaigns.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. The typical CMO in a larger enterprise has been in marketing most, if not all, of their professional career. So how can today’s CMO gain these new skills?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. For this prompt, try selecting the CMO persona. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Please keep answers simple.

Paid Content 83

Paid Content Campaigns Allocation Marketing AI 83

Martech

DECEMBER 26, 2023

It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

DECEMBER 20, 2023

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights. Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Heinz Marketing

DECEMBER 6, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 40

CMO Allocation Personalization Budget Programs 40

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. A campaign in the U.K.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Martech

APRIL 12, 2024

Segment helps companies get a complete, real-time view of customers, enabling them to easily build targeted campaigns and predictive audiences to orchestrate multichannel journeys that deliver personalized experiences. Business email address Sign up now Processing. Looking for a CDP? Fuel for your marketing strategy.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Martech

FEBRUARY 19, 2024

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. They brainstorm innovative campaigns from varied perspectives. They deliver advanced audience segmentation, campaign optimization and ROI forecasting. In your inbox.

First-Mover Advantage 112

First-Mover Advantage Terms and Conditions Work Management Loyalty 112

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” This “machine” he talks of is the company’s iconic, “Priceless” campaign that has been running successfully for 17 years.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Marketing Insider Group

NOVEMBER 26, 2019

Look at the ad campaigns around leading ones today, though, and you’ll notice that they play up capabilities rather than components. . Not that long ago, customizing the greeting of marketing emails was considered cutting-edge. Some tools can now recommend email copy tailored to each recipient’s communication style.

Trends 281

Trends Marketing AI Work Management Marketing Management 281

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. Some companies are really good at it, but most are building campaigns with a half-life shorter than popcorn.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. Email Nurturing. billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified leads are businesses that replied to your marketing campaign via phone, email, or social media response, comment, or inquiry. .

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258