vendor 
B2B Marketing Traction
AUGUST 11, 2011
Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Customers will be more sensitive to prices if they know there are substitutes or if they think your product lacks differentiation.
Heinz Marketing
SEPTEMBER 21, 2020
I was very open to taking vendor briefings and just hearing what people had to say. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020. But really, I think that’s what helped make sure I didn’t lose my edge.
Expert insights. Personalized for you.
100 
Let's personalize your content