Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

Marketing AI 96

Marketing AI Allocation CMO RFP 96

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

PathFactory

MAY 24, 2023

PathFactory fills a clear gap in your martech stack” The entire Marketing team including the content team, the demand team, and marketing leaders (VP & CMO) will all benefit from the customized buying journey, intelligence data, and organization of content that PathFactory can provide. We increased customer adoption by 4.5x

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

AUGUST 19, 2022

It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Poor leadership.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing Budget 106

Martech

FEBRUARY 2, 2024

” “What do I need to consider when choosing a vendor for marketing technology solutions?” Great for marketers but need to make the bot more efficient if you are willing to develop it as an MVP!” “I Prompts: “What are the essential steps to implement a new marketing technology?” And how much data that is?”

Marketing AI 98

Marketing AI Marketing Management Marketing Automation Services Planning 98

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Why is it such a problem?

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Time to Payback CAC helps you measure capital efficiency and identify the cash amount you need before turning in a profit. B2B buyers look at their vendors as partners in business growth and not just service providers.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. Nowadays, a CMO is required to have more than just the average skill set. Being a high-growth CMO is a challenging role. A CMO must be able to lead their team, set and achieve goals, increase revenue, and more. Memorable Quotes.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. An ideal journey will look more like: A prospect — more like a zygote at this stage — realizes they want to do something better or more efficiently They go to Google seeking some insight and Bam!

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Many martech vendors offer trial periods, allowing businesses to gauge a tool’s fit and effectiveness.

Work Management 94

Work Management Marketing Management Digital Transformation Customer Satisfaction 94

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

Hinge Marketing

NOVEMBER 30, 2021

CMO/VP of Marketing (26%). On the whole, digital transformation improved all key performance indicators relating to operational efficiency, profitability, revenue, brand awareness, and client satisfaction. Operational efficiency saw the greatest improvement with an average increase of 76%. Consulting (42%). Legal (5%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

chiefmartech

OCTOBER 31, 2022

This generally isn’t the fault of martech vendors, even if it might make you feel better to blame them sometimes. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap? It’s a function of the complexity inherent in our environment today.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. How can their budget be optimized with your solution?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Peter Isaacson is the CMO for Demandbase. It was a strategy B2B marketers were talking about, but not actually doing. It’s a brave new world for ABM.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Bionic

NOVEMBER 1, 2021

In January and February 2021, The CMO Growth Council of the Association of National Advertisers (ANA) surveyed members of the ANA Media Leadership and Digital & Social Media Committees. None of the twelve most important media KPIs measure efficiency. It’s easier to measure exposure and efficiency. Only two measure outcomes.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

markempa

FEBRUARY 18, 2013

Paul Greenberg, Managing Principle, The 56 Group, LLC, and author of CRM at the Speed of Light , said although there are some technology suites that attempt to provide these solutions through the entire sales cycle, it is much more common for companies to integrate CRM technology from more than one vendor. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

ANNUITAS

AUGUST 20, 2015

In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future. The CMO then started pointing out more and more technologies that they used. This is why marketing enablement is important.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

NetLine

JUNE 22, 2023

More efficient use of paid marketing spend with greater ROI Another advantage of buyer-level intent data is that it allows for more efficient and dynamic deployment of paid media. A majority of B2B buyers say that a vendor’s content had a significant impact in ultimately choosing that vendor.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Convince & Convert

JANUARY 29, 2014

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. Too many companies these days are enamored with the efficiency and cost savings of those awful telephone trees. Where and When. Where and When.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152

Martech Advisor

JANUARY 28, 2020

RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. They create a framework to build mutually beneficial relationships between buyers and vendors. The efficiency of automation.

RFP 52

RFP Work Management Marketing Management Software 52

PathFactory

AUGUST 15, 2022

When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer. How Customer Marketing impacts your pipeline.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. It’s about applying technology to improve customer experiences or marketing efficiencies.

Advertising Agencies 102

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 102

Strategic-IC

FEBRUARY 18, 2022

are just some of the new ways B2B businesses can be more efficient, effective, profitable, competitive, and, ultimately, closer to their customers. Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. AI, Cloud, Machine Learning, Customer Experience Analytics, etc.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle?

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

PathFactory

JUNE 12, 2019

A couple of weeks ago I had the pleasure of hosting a series of B2B CMO breakfasts with PathFactory in New York City, Chicago, and Austin. The focus (and sometimes fear) among B2B CMOs is around how to effectively and efficiently scale the operation and impact of ABM beyond initial or limited campaigns.

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. Time matters Photo credit: [link] CMO tenure is slipping , pandemics are raging, and we live in a culture obsessed with instant gratification.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52