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What are Fractional CMO Rates?

The Marketing Blender

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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5 Doable Steps to Maximize CMO B2B Engagement

Navigate the Channel

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. In contrast with a low-level salesperson, a CMO taking a potential partner executive out for a round of golf creates relationships throughout the entire chain of command.

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The Rise of the Freelance Interim CMO

nDash

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. and get a practical roadmap for effectively leveraging intent data once you receive it.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Like my competitors, I too struggled with building effective reporting for marketers. Here’s why: It’s complex and hard to get right.

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3 tips to maximize your martech stack’s value

Martech

Everyone uses tools and should be measured on their ability to use them effectively. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools.