The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

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The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

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Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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Martech

NOVEMBER 17, 2023

It’s crucial to tailor it to the nuances of your organization, modifying the approach to best fit your team’s unique dynamics and goals. Have in-depth conversations to understand your organization’s biggest goals. Yet, it’s important to remember that the effectiveness of these strategies can vary.

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Marketri

OCTOBER 10, 2023

As a result, many companies are turning to outsourcing to access the skill sets they need in a cost-effective manner. While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. The post The New Role of the Modern CMO appeared first on SAGE. How can we disrupt the market?

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Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities. Get a Demo 3.

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Vision Edge Marketing

APRIL 9, 2024

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. We believe that the board of directors needs to play a crucial role in steering an organization toward a customer-centric model.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. And does your team know what you mean? But data tells the truth.

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nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

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Crimson Marketing

SEPTEMBER 24, 2015

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. Hint: It’s about the eggs).

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Marketri

SEPTEMBER 12, 2023

In this article, we will discuss the importance of evolving your company’s marketing efforts and provide practical recommendations on how to do so effectively. Without a clear understanding of their marketing performance and the effectiveness of their strategies, it becomes nearly impossible to measure ROI accurately.

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Crimson Marketing

AUGUST 4, 2014

The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well. He shares what some of them are and how CMOs can use marketing technology to deliver the metrics that matter to these executives. James Thomas is the CMO of Allocadia. Podcast] appeared first on.

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Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

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Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent? Watch the recording: Want to hear more from renowned marketing leaders?

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BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

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SalesGrape

SEPTEMBER 17, 2023

The Steps for Building an Effective Account Based Marketing Strategy To build an effective account based marketing strategy from scratch requires careful planning and execution. This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations.

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Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

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Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well.

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Martech

FEBRUARY 25, 2022

What digital asset management capabilities does our organization need? At what level in the organization will it be managed? C-suite buy-in and appropriate staffing are crucial to the effectiveness of any digital asset management platform. The post Does your organization need a digital asset management platform?

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6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

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Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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SalesIntel

JULY 25, 2023

But here’s the thing—many companies assume they have a clear definition of lead quality when in reality, they lack the necessary level of detail for effective targeting. In this blog, I want to stress the significance of starting with a clear, quantifiable definition of lead quality and how to score those leads effectively.

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Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Many of them drive change within their organizations and also play an active role in industry conversations.

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Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

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The Marketing Blender

APRIL 5, 2022

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. B2B digital marketing can be tricky for companies to effectively pull off. Like we said, you’ll need to layer on the platforms and tactics to be truly effective and nurture quality leads.

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Marketing Insider Group

SEPTEMBER 2, 2020

Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. CMOs need buy-in from major players to push the marketing agenda and be effective. The Future of Marketing: CMOs are Paving the Way. So, how can CMOs become the factor that drives business growth? Net present value.

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Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed. The second wave: a rising tech focus.

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Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

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Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

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Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. Traditional advertising is no longer as effective as it once was. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO.

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Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

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