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A quick tour of measurement for video campaigns

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Work with inventory partners to understand what 3rd party viewability vendors they support.

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Meet WPP’s firm of strategic marketing technologists

chiefmartech

Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: A Discussion Among Agencies, Systems Integrators & Management Consultants. My career journey has been quite linear and one-dimensional compared to most people.