chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Content Standard

AUGUST 27, 2015

Certainly the CMO is one, but stakeholders from marketing operations, social media, brand, corporate communications, e-commerce (if applicable), product marketing, and IT teams are equally crucial to your success. According to Doubleclick , display advertising click-through rates are 0.06 ” The why of brand storytelling is clear.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Do not expect a lot of traffic to flow to this page and to sell CPM based on it, because this is really more for the brand's CMO and team to see all the work you're doing.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Do not expect a lot of traffic to flow to this page and to sell CPM based on it, because this is really more for the brand's CMO and team to see all the work you're doing.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Zoominfo

MAY 21, 2020

When You Can’t Get Your Target on the Phone You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). Even our customers—armed with direct-dial phone numbers —can struggle to connect. What if your prospect doesn’t answer the phone?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

The Lead Agency

MARCH 15, 2018

The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. Advertisers pour their marketing budgets into an array of different networks and platforms, with most of them measuring different KPIs”, says CMO Vanina Ivanova. “If If an advertiser wants to double?check

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

chiefmartech

SEPTEMBER 8, 2015

Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: A Discussion Among Agencies, Systems Integrators & Management Consultants. My career journey has been quite linear and one-dimensional compared to most people.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40