Martech

FEBRUARY 25, 2022

Companies with complex brand standards and legal approvals processes — those that operate in a highly-regulated industry like insurance, for example — will want to ensure the DAM can enable and provide documentation of the necessary signoffs. What digital asset management capabilities does our organization need?

Digital Asset Management 107

Digital Asset Management Enterprise Management Work Management Marketing Management 107

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? How will data flow in?

Work Management 122

Work Management Marketing Management User-Generated Content CMO 122

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The outline should be casual yet informative, formatted for editing in a Word document. You are a data analyst.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8% The explosive proliferation of marketing technologies is well documented. of firm revenues. Top image source: Gartner, Inc.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

ClearVoice

NOVEMBER 18, 2019

As a result, more and more marketers are filling data scientist roles in their organizations. With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. marketing Click To Tweet.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell? How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Ledger Bennett

NOVEMBER 13, 2019

A chief revenue officer (CRO) is a corporate officer (executive) responsible for all revenue generation processes in an organization. One of the biggest blockers of all being the well documented challenge of sales and marketing alignment. The CMO is usually not so fortunate. A CRO’s role is clearcut, the CMO’s role simply isn’t.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Martech

OCTOBER 26, 2023

However, it is worth noting that it is the number one tool being replaced by organizations. Dig deeper: How to unlock the power of your marketing technology Tip 2: Put your strategy first I often encounter companies that have invested heavily in technology, yet nothing is documented when I delve into their growth strategy. Get MarTech!

Enterprise Management 109

Enterprise Management Marketing Automation Services Budget Programs Gartner 109

Litmus

MARCH 9, 2021

You may have seen our recent posts in our ESP Migration blog series: New CMO. Step 1: Documentation. Bring them all together in one document to give you a view of exactly what you need to bring with you to your new ESP. Step 2: What do you need to document? Step 3: How do you document everything? New MarTech stack.

Lock-In 91

Lock-In Template API Sample 91

Martech

JANUARY 5, 2023

Identify what the CMO is most focused on. When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Are these documented as part of the tech stack? Document these processes and identify areas of opportunity for improvement or automation. Identify target audience.

Advertising Agencies 102

Advertising Agencies Positioning Planning Work Management 102

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

MARCH 14, 2022

With that said, let’s begin the journey to unlock the power of your marketing technology with this advice: Do not purchase another platform, point solution, service, or analyst report until you read this article and share it with the rest of your marketing organization. But many organizations do it badly.”

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. The post 3 Attributes of the Modern CMO appeared first on LEADership.

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 112

Work Management Marketing Management Marketing Budget Budget Programs 112

ViewPoint

APRIL 14, 2017

However, without more specific direction, he or she is going to find the organization enter into a familiar, frustrating cycle. The need for sales pressures the CMO to deliver leads fast. Trouble is, that CMO is also under budget pressures, so corners are cut in the pursuit of needed sales leads.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

ViewPoint

MAY 13, 2016

In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. Here’s an example from one of our past research partners, an $80 billion IT management organization.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

ClickZ

APRIL 19, 2021

Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. We spoke with Humanscale’s CMO Leena Utsch to learn more about their story and the valuable lessons Humanscale learned by expanding to a new market that has ultimately become a long-lasting part of their business.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Martech

FEBRUARY 9, 2024

Working in marketing technology, building my own stacks and trying to keep my own documentation around our current stack and the roadmap — I struggled at that time to find a tool that did everything I needed. A: I’d always listened to a lot of entrepreneurial podcasts so I kind of had that itch to try something on my own.

Work Management 85

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 85

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Get Your Content Ready for ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 205

CMO Gartner Budget Programs Spending 205

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. I spoke recently with a CMO from a high tech company and here was his perspective on this: “We recently spent a lot of time on developing a buyer’s journey view of our customers.

Intent 100

Intent Buyer Personas CMO Work Management 100

Martech

APRIL 17, 2023

The bigger the organization, the scarier it gets. Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Also, document everything in a manual. Dig deeper: Martech stack documentation is vital, here are some tips to do it right 2.

RFP 103

RFP Paid Search Agency Advertising Agencies API 103

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Find a process person to manage it: Someone who’s great at detail, project plans and loves both getting their hands dirty as well as tight documentation and communication cadences.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. As further detailed in past coverage , some marketers still remain without a documented content strategy. Content Marketing Budgeting Statistics. The State of B2B Buyer Enablement.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

MAY 13, 2020

In a discussion during our CMO Coffee Talks meeting last week, Matt outlined three categories and numerous best practices for improving your presence and impact via Zoom, Microsoft Teams, ON24 and any virtual presentation platform. Send people elsewhere: Associated links to collaborative documents, external whiteboarding tools, etc.

Practices 74

Practices Best Practices CMO Interactive Marketing 74

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Martech

AUGUST 28, 2023

The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. Depending on the size of your organization, you should consider the following teams in the cross-functional project plan: Marketing. Finally, make sure you have support for multiple levels. IT/engineering.

Work Management 94

Work Management Peer-to-peer Marketing Management Tips 94

6sense

AUGUST 26, 2021

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Find a process person to manage it: Someone who’s great at detail, project plans and loves both getting their hands dirty as well as tight documentation and communication cadences.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization. The one thing that has been.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClickZ

MARCH 14, 2022

The impact of inclusive marketing on business growth is well documented. Michael Collins is CMO and Managing Director of CFA Institute. He has led marketing teams in multimillion- and billion-dollar organizations, driving steady growth and profit through visionary marketing strategy and disciplined execution.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

6sense

AUGUST 26, 2021

In a discussion during our CMO Coffee Talks meeting last week, Matt outlined three categories and numerous best practices for improving your presence and impact via Zoom, Microsoft Teams, ON24 and any virtual presentation platform. Send people elsewhere: Associated links to collaborative documents, external whiteboarding tools, etc.

Practices 48

Practices Best Practices CMO Interactive Marketing 48

ClearVoice

SEPTEMBER 3, 2019

Kate Spade New York CMO, Mary Beech, shared the following thought with the Columbia Business School: “Your voice starts with your brand promise. It isn’t something you say to your customers — it is the backbone of how your organization promises to relate to those who come into contact with it. Document everything.

Activities 88

Activities Guidelines CMO Custom Publishing 88

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. In the absence of value, sales organizations default to pricing as their primary mechanism for closing deals. (HS) What could be more fundamental to sales results?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206