Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Hinge Marketing

NOVEMBER 30, 2021

All participants worked in one of six core professional services industries with the following distribution: Technology/Software (13%). All participants held decision-maker roles in their industries with the following distribution of roles: Chief Executive Officer (29%). CMO/VP of Marketing (26%). Accounting (12%). Legal (5%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Martech

OCTOBER 6, 2022

That’s why it’s important to see it in action, both for a major global enterprise and for a regional media business, although of course a vendor conference will emphasize success stories. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. To be fair, Macherzy?ski

Enterprise Management 91

Enterprise Management Work Management Marketing Management Digital Experience Platform 91

ANNUITAS

DECEMBER 20, 2018

Context will join content at the throne as marketers acquire the insights they need to optimize distribution and show up in more relevant ways. Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses).

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?  Something has to give.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Because B2B organizations often mistake go-to-market strategies as being a new launch.

Ideal Customer Profiles 147

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 147

Allocadia

MARCH 31, 2019

With a large and dynamic budget that was widely distributed across roughly 100 cost centers and numerous managers, the Charles Schwab marketing department knew they needed a better system to track their marketing spend. When the CMO wants to know how much of the media team’s money is committed, a report can be generated quickly in Allocadia.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly It’s the tactics you use and the decisions you make around ideating, developing, packaging, and distributing content. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

chiefmartech

JANUARY 16, 2018

Madeline Delianides , executive director of marketing technology, creative production & operations at The New York Times , will discuss Driving Evolution in a Complex, Distributed Environment from her experience at paper and previously at American Express and Oppenheimer.

Marketing AI 52

Marketing AI Work Management Marketing Management Lock-In 52

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Golden Spiral

JANUARY 22, 2021

With new variants of COVID-19, accelerated vaccine distribution, a new administration in Washington, and a surge of technological innovations that would've taken years, your biggest budget challenge will be flexibility. Where can a vendor lower cost, at least in the short term? In 2021, goals are unsure. Change is the only constant.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

DemandBase

JULY 12, 2019

Not long ago, VAR networks and distribution channels provided a combination of solution development and market reach, without which the OEM (or ISV) could not scale. Partnerships with deep expertise enable the CMO to create their vision through technology without having to have someone in-house.

DemandBase 40

DemandBase Account Based Marketing CMO Advertising Agencies 40

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. In order to do this, you must create and distribute content that appeals to your existing audience. The CMO Survey Highlights and Insights Report revealed that CMOs from B2B product companies said they spend 9.4%

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. The content you produce and distribute on Dark Social won’t be the same as that for your SEO strategy. You will fail and be ‘blacklisted’.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 69

Work Management Marketing Management Budget Programs Marketing Budget 69

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Contently

MAY 2, 2016

The moment we started having strong stories, the CEOs, the CFOs, the investors—they loved it,” CMO Gianni Giocamelli explained at our Contently Summit last fall. Brands and content vendors are making progress, but there’s still a long way to go. Genpact has used content to transform their company culture.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Content 60

6sense

JULY 21, 2016

In order to break this cycle, marketers must rethink their distribution and promotion strategy and become data-driven to create a tailored and deliberate approach. As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” Instead, start building momentum.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Contently

SEPTEMBER 10, 2020

We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. It seems this year every CMO is talking about the importance of empathy, authenticity, transparency, that sense of brand purpose in their marketing. So yeah, video and then written content as well.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Allocadia

MARCH 31, 2019

Less than five weeks after signing the contract, we had deployed Allocadia to manage almost 200 budgets across 230 users distributed around the globe. Despite the broad scope of this deployment, the project went live less than 60 days after selecting a vendor. “As – Eric Andrews, VP Global Marketing Operations, Juniper Networks.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

Hubspot

OCTOBER 29, 2018

The transition [to automation] needs the right education and training to enable people to take advantage of the new opportunities," says HubSpot CMO Kipp Bodnar. "We And where SMBs budgets are small, larger vendors with whom they work might play a role, Dick says.

Automation 67

Automation Ethics Amazon Paid Search Agency 67

Valasys

JANUARY 13, 2020

With the expanding pursuit of digitization & the Internet of Things (IOTs), the ways buyers research & find B2B vendors have largely changed. According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Content Standard

MARCH 20, 2018

It will include your main medium, content creation roles, responsibilities, expectations, quality standards, distribution channels, contributor relationship management , and earned media correspondence. Begin and End with Measurement. What is content marketing talk without a hot back-and-forth over metrics? Image attribution: Alex Radelich.

Enterprise Management 76

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 76

chiefmartech

JUNE 23, 2016

One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. Oh, and don’t take anything martech vendors tell you at face value. Thanks, Duane!

Work Management 72

Work Management Marketing Automation Services Marketing Management Lead Ranking 72

PathFactory

FEBRUARY 28, 2019

Vendor content is essential throughout the buying process. of marketing leaders rely on vendor content to make decisions. This represents a huge missed opportunity for vendors. We distribute these Content Tracks wherever our buyers are engaging with us. Content is falling short. Yet only 37.7%

Research 40

Research Psychographics Eye-Tracking Customer Surveys 40

6sense

MAY 19, 2016

In addition to Amanda, the panel featured Engagio CEO Jon Miller , Triblio CMO Jason Jue and Heinz Marketing president Matt Heinz. Ask your media execution vendors: Are you taking advantage of cheap, excess inventory or premium spots? Can you target individuals by demographics within the companies you are going after?

Account Based Marketing 48

Account Based Marketing Buying Cycle ABM Ideal Customer Profiles 48

Bluetext

MARCH 29, 2020

We work with organizations of all sizes: from startups looking to launch their first website, to large, established organizations with complex business workflows and integrations and distributed teams. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

We work with organizations of all sizes: from startups looking to launch their first website, to large, established organizations with complex business workflows and integrations and distributed teams. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Velocity Partners

AUGUST 20, 2018

What kind of person tries to codify 7,000 vendors in one visual? The first version I created had around 150 vendors on it. It’s going to all collapse and consolidate into six vendors.” I distribute these things through my social channels. Do you limit vendors to a certain number of categories?

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Hubspot

AUGUST 12, 2014

I need vendors to educate me -- to put me in the right direction. Here are three high-impact ways for Marketing and Sales to join forces: 1) Position Marketing as a content creation engine and Sales as a learning and distribution engine. 2) The ability to quickly and efficiently ramp up distribution.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28