markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

chiefmartech

JULY 27, 2017

I know, you get asked to participate in a ton of surveys. But if you like the content of my blog, and have ever found it helpful, I’d personally ask you to participate in this survey: Marketing Organizations in the Age of Martech. But indirectly, martech also changes the way the rest of marketing is able to function.

Work Management 66

Work Management Aggregators Customer Surveys CMO 66

Tony Zambito

SEPTEMBER 27, 2015

The point here is CMOs will need to recognize that to achieve deeper customer engagement in consumer or buyer’s journeys, they will need to connect with the goals and goal-directed behaviors occurring throughout the entire journey and series of micro-journeys. Taking The First Step On A New CMO Journey.

Allocation 100

Allocation Buyer Personas CMO Press 100

chiefmartech

NOVEMBER 30, 2017

The following is a guest post by Stella Goulet , CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now.

Opt-out 70

Opt-out Planning Opt-in Marketing Automation Services 70

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Another result of the survey I particular welcome seeing is of those who exceeded their goals, nearly 94% researched drivers and motivators.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

JANUARY 3, 2016

Incorporating Survey Data. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. While there may have been redundancy in previous surveys , this particular survey is devoted to understanding the best practices associated with buyer persona development.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Redefining The Meaning Of Buyer Understanding.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 29, 2017

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Content Standard

OCTOBER 2, 2017

New European data laws will come into effect in May 2018—just eight months’ time—but one in four marketers are still only in the planning stage of ensuring compliance, according to a survey of major global brands. This means no more automatically-ticked boxes for opting in to marketing. More stats you say?

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Tony Zambito

OCTOBER 18, 2015

The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. For example, the latest CMI/MarketingProfs Survey indicates effectiveness is a consistent struggle for marketers. With effectiveness dropping from 38% to 30% from previous CMI/MarketingProfs surveys!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Adobe Experience Cloud Blog

MARCH 10, 2015

For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. New Skills and Structures are Vital.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. With as much as 61% of those surveyed indicating they would not recommend their providers. State Of B2B Customer Experience Is Unhealthy.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Funnelholic

NOVEMBER 4, 2015

This is particularly important for modern B2B marketers given these two facts: 1) The length of the sales cycle is growing longer. In a survey of B2B marketers conducted by Carat Enterprise and Google, 76% of respondents indicated that it takes up to 6 months to research and make a purchase.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Tony Zambito

JANUARY 24, 2016

While others, were able to achieve significant growth via content marketing – whether by chance or by knowledgeable strategizing. What Should Guide Marketing? This is just a hunch but it may be close to being on the mark.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Gather market intelligence. Response rates for email surveys continue to decline; who has the time to answer a survey? (At

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. This got me thinking. What will the biggest change agent be over the next 10 years? Seems like this same challenge is dawning on others as well.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Tony Zambito

FEBRUARY 28, 2016

A recent SiriusDecisions survey pointed out the finding that 60-70% of B2B content goes unused. In other words, buyers are not in a consistent state of a 5, 6, or 7 stage buyer’s journey nor is this so called journey the same each and every time.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

NOVEMBER 8, 2015

Recent surveys of CEOs by IBM, PWC, and KPMG all point to major concerns and priorities in expanding the lifeline to growth. Engaging new buyers and repeat customers are the lifeline to achieving growth. While the context of these fundamental challenges has changed via digital technologies, they nevertheless are constant pressures.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Ambal's Amusings

APRIL 29, 2010

Surveys, quizzes. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Blog posts. Newsletters. Video clips. Podcasts, MP3 files, Interviews. Lead generating content: (Gated, email required).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? The latest survey results were just released by IDC, and it looks like there is some cause for celebration.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Webbiquity

FEBRUARY 9, 2016

Digital marketers rank email as their top marketing tactic, with 54% saying it’s their most effective channel and just 11% calling it the most difficult. Mobile marketing and SMS, however, ranked near the bottom in the same survey, with just 9% citing it as their most effective tactic while 34% viewed it as the most difficult. (

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

PureB2B

MARCH 28, 2017

Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Big data has given marketers the opportunity to readily find out more about their target audience.

Multi-Channel 62

Multi-Channel CAN-SPAM Telemarketing Ideal Customer Profiles 62

Tony Zambito

OCTOBER 9, 2015

With the amount of hype, “content about” content marketing, growth of content marketing agencies/consultants, and the explosion of content marketing conferences, the instinctive thought process is this percentage should be increasing – not decreasing. Buyers Are Saying The Same. Buyer personas can be helpful in this manner.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work. We developed new KPIs, such as audience satisfaction scores.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

PureB2B

MARCH 28, 2017

Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. This data will be at the core of any successful marketing strategy. Optimized Marketing Channels. Not convinced yet?

Telemarketing 48

Telemarketing Mobile Advertising Customer Satisfaction Marketing & Strategy 48

Convince & Convert

FEBRUARY 23, 2012

It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. I think it comes down to whether you look at social as more of a direct marketing platform or more of a brand platform. Eric : The salad days, if you will. Eric : Wow.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. For 100 years, marketing and advertising was the same thing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48