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The Modern CMO's Superpower: Stories in a Data-Driven World

CMSWire

The Gist New CMO role. Modern CMOs must blend data and storytelling to meet customer expectations. A decade ago, the chief marketing officer (CMO) was often seen as the brand's creative visionary who orchestrated campaigns that resonated with audiences. We've got you covered. Has Your Martech Stack?

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How Is Generative AI Changing SEO Strategy?

CMSWire

3 minute read By Atul Jindal June 11, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Discover how generative AI transforms SEO — scale content, surface high‑value keywords, automate linking and boost Google rankings. A whopping 90% of marketers now use GenAI tools.

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Predictive AI in Customer Experience: What Works Today

CMSWire

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. The shift from reactive customer service to proactive engagement isn't just a trend; it's becoming a critical differentiator. Real results emerging. Automation with impact.

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The Rise of the Super Connector CMO

CMSWire

It’s time to shift from brand manager to super connector. The Gist Insufficient traditional CMO model. Traditional organizational management and siloed thinking will guarantee your inability to deliver personalized experiences effectively. The CMO strategic super connector. We've got you covered. Customer centricity.

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Why Centralized AI Decisioning Is the Future of Martech Architecture

CMSWire

Central AI orchestration platforms help organizations track, audit and manage AI decisions while reducing risk. A modular, API-first design allows brands to scale AI decisioning without getting locked into rigid systems. We've got you covered. Has Your Martech Stack? Governance simplifies control.

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Budget Squeezes, AI Overload and the CMO’s New Balancing Act

CMSWire

CMOs face tough scrutiny over marketing spend as economic volatility grows. In 2025, chief marketing officers are navigating a business environment marked by heightened expectations and rapid change. The Gist Budget pressures rise. Data privacy shift.

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The New Rules for Brand Visibility in Generative Search

CMSWire

But just showing up in organic search is no longer enough to support brand visibility. With the internet, services like Google Search Console and Google Analytics enabled detailed attribution. In SEO, visibility is everything. Presence in organic search engine results is the prime conduit between the brand and user.