Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 86

Buying Cycle Intent Ideal Customer Profiles Planning 86

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Request a demo to see our sales intelligence in action. Readiness : Database size, SLA completion, skills.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

ViewPoint

JUNE 6, 2013

As usual, giveaways and demos are used to get attention of attendees. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Sword and the Script | B2B

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. quality conversations” per day; prospects require on average 11.3

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Marketing Interactions

JANUARY 19, 2020

While the decision maker may be involved during various activities, such as sitting in on a vendor demo or discussing options, the true engagement is likely with those on their team they’ve entrusted to do the work of evaluating and selecting a solution. who shows up at the demo and the on-site presentation?).

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. If somebody’s like raising their hand going, “I want to demo.”

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

DealSignal

DECEMBER 1, 2022

Andrea Gellert, CMO of OnDeck, shared her thoughts about precision targeting in her interview with Forbes : . “ B2B data vendors like the #1 ZoomInfo competitor DealSignal can provide the foundation for effective targeting campaigns. Sign up for a free account today and request a free demo. SIGN UP AND GET A DEMO.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. And it’s becoming increasingly clear that simply turning to data vendors for lists of contacts or accounts won’t solve that problem.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Zoominfo

OCTOBER 5, 2021

Get a Demo Why Do You Need a Go-to-Market Strategy? Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. On the other hand, enterprise companies often have more governance (“red tape”) around procurement and vendor management, resulting in longer sales cycles.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Conversica

SEPTEMBER 25, 2018

“We have an award-winning technology solution, an award-winning CEO, a product that is creating results for our customers, a company that is growing rapidly — and our success is not going unnoticed,” said Conversica CMO Carl Landers. “To To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. Be Flexible. Plan Ahead. Ask Better Questions. Plan Ahead.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

Leadspace

JUNE 26, 2017

Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor. A persona model, by contrast, measures the resemblance or “fit” to a defined persona (for example, “demand gen marketer”, “CMO”, “CFO”, “sales ops”, etc).

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. I get at least a dozen interesting offers from the marketing community and vendors. Response Rates and the Art of Motivation. How was your coffee?”

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Heinz Marketing

MARCH 7, 2022

Matt: Whenever I read a book like this, obviously this is, I would assume that the audience you have here is sort of primarily sales but I read this, and I think, if I’m a marketing leader, if I’m a CMO, there’s an awful lot to take away from this. What is the lesson here for marketers?

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Aberdeen

JUNE 9, 2017

At the same time, it is also the favored scapegoat, evidenced by the fact that average CMO tenures have consistently dropped , decreasing by six months in just two years. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Heinz Marketing

JULY 2, 2018

He’s the CMO, chief marketing officer of Demandbase. It’s not just a let’s do a briefing, do a demo with an analyst and see where we show up. Vendors needed to compete over it, and customers needed to buy it and see value in it. Matt: Peter Isaacson, the CMO of Demandbase, here. ” Etc.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Together we evaluated vendors, engaged in various demos, and made a data-driven decision. Online chat was counter-productive to getting work done, so it should be shut off.

Social Media 48

Social Media Media Work Management Marketing Management 48

Aberdeen

FEBRUARY 7, 2019

Yellowfin BI, a business intelligence and analytics vendor, competes against big names in their space, such as Microsoft, SAP, and IBM. Organizational challenges. Mann said his organization has established four levels of SLAs for their four tiers of leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. Some are slowly doing it.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Bluetext

MARCH 29, 2020

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

The ROI Guy

MARCH 11, 2014

With the value of content marketing on the rise, the researchers in IDC’s CMO Advisory became curious, prompting the team to ask: “If content has become so valuable to buyers in facilitating purchase decisions, then what content do these decision makers perceive as the most valuable?".

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Bluetext

MARCH 29, 2020

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Ambal's Amusings

APRIL 29, 2010

The “gate’ guards against this committed buying action: a trial, a demo, or actually buying the product. They have created the blog to get people visiting frequently just like a vendor-neutral site. As a vendor, when you are making the decision to “gate” or not, why not start with what actually converts?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

JANUARY 18, 2013

Michael Gerard, VP of IDC ‘s CMO and Sales Advisory Practice indicates in a recent presentation that it now takes more than 650 targets just to get one deal, and each deal is taking longer to close than before, some 19 months for the marketing and sales cycle to complete. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA. Marketing Festival Prague.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Aberdeen

OCTOBER 25, 2017

Or consider a vendor who recently emailed me about a demo of their service. The vendor had obviously scraped my email address from the web and used AI robots to determine I was a small business owner who might need what they’re selling. @abbyohlheiser , can you get to the bottom of this? pic.twitter.com/U1sd0XOBRt.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

EveryoneSocial

APRIL 17, 2018

While not every CEO, CMO, VP, etc. Additionally, the vendor should provide support and consistently provide training opportunities. Schedule your personal demo. Additionally, even if they are aware of what employee advocacy is and the solution that is in place, they have very little interest or understanding of it.

Work Management 53

Work Management Marketing Management Budget Programs Peer-to-peer 53

Bluetext

AUGUST 23, 2018

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. Similarly, if a CIO or CMO wants to spend $250,000 or more on enterprise software, they often consult an analyst firm like Gartner.”

CMS Development 22

CMS Development Industry CMS Digital Asset Management Enterprise Management 22

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

LeadsRX

JULY 19, 2021

Mid- and senior-level marketing managers couldn’t possibly go to their CMO – who in turn needs to convince the CFO, CRO and CEO – asking for more precious marketing dollars to spend to promote the business. Request a LeadsRx demo that walks through the capabilities and power of attribution and marketing analytics.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Seismic

AUGUST 3, 2023

Everyday champions include the CMO, CRO, or the head of enablement. Sales enablement vendors often have helpful resources readily available on their websites to address common concerns around cost, integrations, security, and ease of use. What to look for in a sales enablement vendor?

Work Management 52

Work Management Marketing Management Sales Management Budget Programs 52

Moz

AUGUST 7, 2019

Email list growth was the “north star” metric — Because Sales Hacker is not a SaaS company, and the “product” is the audience, there was no need for aggressive website CTAs like “book a demo.” Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

DemandBase

JULY 21, 2020

In fact, a big part of the value of predictive vendors is that they do the data collection and cleansing work for you. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SpotMe Blog

NOVEMBER 3, 2022

From planning and staff to onsite vendor fees, travel expenses, marketing and promotional costs, audio/visual needs, and more. Book a free demo with SpotMe and we’ll show you how our event tech can boost your omnichannel strategy. Ask for quotes from a few different vendors. They come to have a memorable experience.

Template 52

Template Budget Programs Enterprise Management Resources 52

Martech

FEBRUARY 15, 2022

DX is a strategy and approach, and no single platform or vendor on this chart will get you there.” Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs.

Digital Experience Platform 93

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 93

DiscoverOrg

MAY 7, 2019

This is a valiant undertaking; however, it is ultimately extremely time-consuming for anyone who’s primary objective is booking demos or closing business. Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. A marketing coordinator or a CMO? Request a demo. When should I reach out?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153