Heinz Marketing

SEPTEMBER 15, 2020

The current environment makes influencer marketing a more important element of any demand generation strategy. B2B Influencer Marketing is nothing new. We’ve been writing, talking and teaching clients how to develop and use influencer marketing programs for years. Influencer marketing is about relationships.

B2B Marketing 112

B2B Marketing Advertising Agencies Planning Terms and Conditions 112

KoMarketing Associates

MAY 30, 2017

The presentation, in coordination with an on-demand webinar, can help B2B marketers better understand how and where to apply video in their marketing mix, recommendations for evaluating an online video platform, and insights into new trends such as personalization, interactivity, and sentiment analysis.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

6sense

MARCH 19, 2020

The ways and means to achieve it remain a difficult task,” said Latane Conant , CMO at 6sense. “If Insufficient Demand Generation. Both marketing and sales professionals are wasting time on accounts and leads that aren’t in-market. Inability to Engage the Right Buyers At Scale.

Demand Generation 62

Demand Generation Ideal Customer Profiles Marketing Report Account Based Marketing 62

B2B Marketing Directions

AUGUST 18, 2019

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging. The top challenge identified - by a wide margin - was demonstrating the impact of marketing activities on financial outcomes to other senior company leaders.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

AUGUST 22, 2014

The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. So how does a modern CMO do all of that? The modern CMO is a hot topic right now. My role at Yahoo was way ahead of other CMO''s duties at the time.

CMO 28

CMO Marketing Management Peer-to-peer Multi-Channel 28

LeadsRX

AUGUST 31, 2021

In 2020, Steel City Media recommended M&R Power Equipment Group add radio advertising on top of the digital and social advertising in its marketing mix. Steel City Media campaign helped lift awareness among farmers and ranchers of the implements, parts, and service available at M&R Power Equipment Group.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Terminus

JUNE 30, 2022

“Using Connected TV and Audio to diversify your advertising to target the people who make business decisions will only serve to drive more demand.”. Adding these premium channels to your marketing mix lets you achieve greater scale and wow your pipeline with highly-engaging content. Watch our Connected TV and Audio webinar.

Paid Search Agency 26

Paid Search Agency Webinar Metrics Ads Multi-Channel 26

DemandBase

SEPTEMBER 17, 2018

This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! Speaker: Kristin Farwell Research Director, Demand Creation Strategies, SiriusDecisions.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising. How do you evaluate data partnerships?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. This will help to get to a better view of Marketing ROI for Demand Gen activities. The problem with my suggested approach is that it only calculates ROI for the marketing touches that can be assigned to a contact.

Social Media 100

Social Media Multi-Touch Attribution ROI Marketing Attribution 100

Brandpoint

NOVEMBER 9, 2021

Now that the big names are getting involved, we can expect every CEO and CMO to jump on the bandwagon, but it’s our job to make sure it’s implemented and utilized correctly. Rachel Gray , Director of Strategy, Brandpoint If there is one thing all marketers know, it is that what works today may not work tomorrow.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. This is the promise of the marketing-led company in today’s digital and collaborative economy. Yes Promotion was one.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Heinz Marketing

JUNE 21, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Work Management 74

Work Management Peer-to-peer Marketing Management Account Based Marketing 74

Walker Sands

JULY 15, 2020

The attendees at Marketing Masters were quick to share tips on what channels and content strategies have proven to be most effective in driving demand and standing out from the crowd. Get Creative in Leveraging Different Strategies for Growth.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Heinz Marketing

DECEMBER 11, 2017

Data-driven Marketing Executive. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. The first thing it says after your name and title is it says “Sales-focused CMO.” What does it mean to be a sales-focused CMO?

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. It’s not just live webinars, but on-demand too “In 2023, 44% of the total watched on-demand or after the live date,” according to the report. On-demand webinars saw a “13% increase in engagement” throughout 2023.

Webinar Metrics 81

Webinar Metrics Advertising Benchmark Personalization Landing Pages 81

LEADership

SEPTEMBER 10, 2013

Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have. Here are the most common demand generation personalities. UNDERSTAND YOUR CMO’S PROFILE.

Social Media 40

Social Media Budget Programs Buy Media 40

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on.

CMO 100

CMO Enterprise Management Features Work Management 100

Heinz Marketing

MARCH 4, 2019

And how does a startup in a marketing environment balance traditional awareness, sort of brand goals with really driving measurable pipeline as well? Usually, I’m separating brand to demands. Those are the two major components that I consider in the marketing mix, if you will. Shawn: Yep, that’s a tough one.

Top of Funnel 58

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 58

Content Standard

OCTOBER 2, 2014

In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you. More sociological data.

Marketing AI 107

Marketing AI Advertising Agencies Work Management Marketing Management 107

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. Shame on us, we’re marketers and we should know how to tell a better story.). The Need for Account-Centric Measurement. Show me a dashboard.”.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We’re talking with Kristen Alexander, the CMO of Certain, today on Sales Pipeline Radio.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Vidyard

NOVEMBER 7, 2019

The Demand Metric State of Video Report shows that companies creating more than 51 videos per year has increased by 254% over 2019, which suggests they’re taking a scrappy approach to video production. For example, you can shoot a video on your phone in less than a few minutes. Need some inspiration? It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Rightly or wrongly Account Based Marketing (ABM) has been the focus of B2B marketing and marketers for a number of years.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52