Metadata

APRIL 4, 2023

Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand. Demand gen marketers are just getting started with podcast ads. Marketers move things around all the time.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. Marketing AI: Looking Beyond the Past. Carl Landers.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Adobe Experience Cloud Blog

JULY 13, 2018

Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare. Jon-Erik Valetti, Director of Marketing, Carfax. Kendall Brown, Manager, Global Demand Generation, Verizon.

B2B Thought Leadership 116

B2B Thought Leadership Class CMO Thought Leadership 116

Top Rank Marketing

NOVEMBER 8, 2023

Carolyn Shelby Ryan Gervais has taken a new position as Senior Manager, Demand Generation Strategist, at Deloitte. Leaders can drive growth and adapt with resilience by harnessing the power of human creativity. Kristine Naltchadjian Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Hubspot

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

Outgrow

NOVEMBER 8, 2022

We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! What it means to be a ‘full stack’ CMO. How the CMO job relates activities to revenue effect and is revenue accountable. Origin of the growth model. About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Litmus

JUNE 1, 2021

Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”. The post The Cornerstone for Marketing Teams in 2021: Agility appeared first on Litmus.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Salesforce Marketing Cloud

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Lydia Flocchini, CMO at Surepoint. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly.

Thought Leadership 98

Thought Leadership Lead Ranking Paid Search Agency CMO 98

Metadata

SEPTEMBER 14, 2020

This shouldn’t come as a surprise, but CMOs increasingly have the shortest tenure of all C-Suite executives. As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

chiefmartech

JANUARY 5, 2020

The resulting 2×2 gives us four marketing technologist archetypes or roles: Brand/Demand Builder — MARKETERS who are fluent with the use of martech in their work, focused on applying it in campaigns and programs to attract, engage, and retain customers. Typical titles: Marketing Manager , Growth Marketer.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Creativity and culture in B2B marketing. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand. Social media.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Outgrow

NOVEMBER 30, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Saksham Sharda: Hi everyone, welcome to another episode of Outgrow’s Marketer of the Month.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

DemandBase

APRIL 27, 2020

For example, the way that a sales development rep applies ABM is different from how a CMO may apply ABM. We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every level and every role. Marketing Operations. What’s Next.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Terminus

NOVEMBER 12, 2018

Demand gen. Product marketing. There’s a lot to consider as a marketing leader. Growth imposes change upon the role of the modern marketer. What starts out as a quantitative, demand gen-driven role will often evolve into a qualitative, brand-oriented leadership position. The easy is answer is “do all of it.”

Allocation 20

Allocation Resources Demand Enterprise Management 20

DemandBase

SEPTEMBER 17, 2018

With continued advances in ABM, AI, and Analytics technologies, today’s marketers have the tools to think beyond account segmentation, persona preferences, and individual behavior to also assess the context of the buying group before planning the mix of interactions and content needed to engage them. Date: Tuesday, September 25.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

ANNUITAS

MARCH 26, 2020

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions. That’s a lot of wasted investment. That’s a lot of ‘wrong place, wrong time’ programs.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly The marketing team is made up of two main groups: product marketing and growth marketing.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. Marketers call this the “demand gen problem.” “In some, a whole piece is completely missing.

Demand Generation 108

Demand Generation Demand Allocation Marketing Websites 108

markempa

DECEMBER 12, 2016

Four Ways You Can Humanize Marketing and Build Relationships. So how do you humanize your marketing? According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Read about Five Ways to Immediately Boost Account-Based Marketing (ABM).

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Martech Advisor

NOVEMBER 6, 2019

In this article, Leela Srinivasan, CMO, SurveyMonkey, shares insights from SurveyMonkey’s Second Annual Curiosity Conference. Some of my favorite highlights from the conference focused on how to operationalize feedback cross-functionally to have a larger impact as a marketer. Learn More: Foresight 2020: CX Trends and Predictions.

Enterprise Management 48

Enterprise Management Top of Funnel Paid Search Agency Planning 48

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To reach untapped markets.

Startups 82

Startups CMO Multi-Channel PPC 82

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

Varicent

JUNE 1, 2017

Keeping demand generation capabilities in-line with Sales is a big challenge a lot of companies face.". Something a lot of organizations miss is the amount of science involved to keep demand generation capabilities in-line with sales capacity capabilities. I imagine you had to sell that idea into Marketing leadership.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

Bannerflow

AUGUST 23, 2019

Using programmatic creative technologies, such as creative management platforms (CMPs) enables marketers to make the most of this growth. Marketers can benefit by combining ad automation, data and creativity to increase their display advertising performance. Why is the “creative” part of programmatic creative so important?

Creativity 40

Creativity Mobile Advertising Paid Search Agency Display 40

Atomic Reach

JANUARY 3, 2019

He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. He has been recognized as a top marketing expert and influencer by Forbes and Entrepreneur respectively.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Terminus

DECEMBER 15, 2020

As a CMO turned early-stage investor, marketing leaders at companies of all sizes would regularly ask me: which is more important, demand-gen, or branding? My answer now remains pretty much the same as it did even all those years ago – stop thinking about demand-gen and branding in silos. Prove it instead.

Demand 36

Demand Top of Funnel Brand Identity Branding 36

SnapApp

APRIL 4, 2018

41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . Product Marketing Manager. . . BigSpeak | EVP - Marketing. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Sales Hacker vs. Salesloft vs Outreach — Support vs. demand keywords.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49