Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. Content Marketing. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. By 2017 the CMO will spend more on technology than the CIO. ”. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

OCTOBER 23, 2014

but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term. After all, wouldn’t a Demand Generation firm rather capture a lead from someone searching on “Demand Generation strategy services” than just plain old “Demand Generation”?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. Final Thoughts.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

FEBRUARY 16, 2016

B2B product marketing budgets are expected to increase on average 3.1% next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ANNUITAS

MARCH 20, 2014

Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? “effective use of automation requires the support of a comprehensive skills development program” Yes!

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. It just isn’t humanly possible to quickly, efficiently and consistently know which leads or accounts to prioritize without an effective scoring system.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

ANNUITAS

APRIL 8, 2014

There continues to be a wide disparity between today’s marketers and that of the modern buyer. If the 86% of marketers who say they do not know how to transform, want to begin the process, they need to stop the tactical focus and begin with a focus on the buyer. Author: Carlos Hidlago @cahidalgo is CEO and Principal, ANNUITAS.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. So true!

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Aberdeen

JUNE 9, 2017

Read : The Need for Marketing Automation Maturity. With all eyes on marketing to deliver on customer engagement, the department has grown in visibility and importance. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

SugarCRM

MARCH 15, 2013

. – March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. SalesFUSION announced it will be a Bronze-level sponsor at this year’s Microsoft Convergence show, promoting its theme for marketing and sales alignment with Dynamics CRM.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. For us, “the list” typically consists of those scans and any business cards our sales team collected. Target accounts? New accounts? List is returned and uploaded.

Work Management 59

Work Management Marketing Management Trade Show Marketing Automation Services 59

VisumCX

MAY 23, 2017

However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments. Technology Is Not A Strategy I was speaking recently to a CMO who told me, “I have no desire to adopt another technology as my team has a tendency to look at the latest technology as the cure to all of our problems.”He

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Leadspace

APRIL 5, 2017

Related: Study — What did 275 marketing executives identify as the greatest challenge of B2B martech? But if you don’t know who your audience is, how can you create great marketing campaigns that reach the right people? How can you know who to target? What message will generate the desired engagement or action?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. For us, “the list” typically consists of those scans and any business cards our sales team collected. Target accounts? New accounts? List is returned and uploaded.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ClickZ

APRIL 15, 2020

Engagio connects to a company’s existing systems like CRM and marketing automation to deliver an account-based lens. They also provide intelligence and analytics to the marketing department and provide insights to the sales team about the accounts that they care about. Q) What are your expectations for a CMO?

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. We included over 150+ options to choose from in the list.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Markempa

JUNE 4, 2019

I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. ABM involves target accounts: it focuses more resources on your most valuable accounts.

Account Based Marketing 91

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 91

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Single Grain

AUGUST 17, 2021

Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing? VP of Marketing vs. CMO vs. Marketing Director.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Markempa

MAY 7, 2020

I know there are a few definitions out there for Account Based Marketing. Still, we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. ABM is for both Marketing and Sales: it’s led by Marketing in close collaboration with Sales.

Account Based Marketing 52

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 52

Leadspace

OCTOBER 2, 2017

Big Data overload is arguably one of the greatest challenges facing B2B marketers today. We’re saturated with so much data, that it becomes gradually harder and harder to distinguish the qualified leads and accounts from the junk. Sometimes — particularly if you’ve got your buyer profiles right — this can work really well.

Ideal Customer Profiles 54

Ideal Customer Profiles Work Management Marketing Management Marketing Automation Services 54

Adobe Experience Cloud Blog

AUGUST 30, 2010

In that short time, we’ve transformed the marketing automation industry with our vision of powerful, revenue-focused software that’s also fast to implement and easy to use, and helped more than 650 companies accelerate their revenue growth. The New Demand Center. Tags: Accountability Modern B2B Marketing.

Marketo 48

Marketo Class CMO Enterprise Management 48

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. It boils down to providing an easy transition between basic email systems and full-scale marketing automation.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Metadata

DECEMBER 8, 2021

Be careful when answering this one—in many ways, we’ve been brainwashed by traditional ABM vendors when it comes to measuring the success of ABM campaigns. On this episode of By Marketers for Marketers, Jason Widup, VP of Marketing at metadata.io, and Mark Huber, Metadata’s Director of Growth, discuss how to successfully measure ABM.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. If this is a marketing exercise, you’re neutering its impact from the beginning.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40