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Who is teaching the CMO how to sell?


Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell? How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.

CMO 71

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

” and our guest is Jon Miller , CMO at Demandbase. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. By Matt Heinz , President of Heinz Marketing.

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice


Our research shows that it takes 9-12 month for organizations to recognize the key ‘win’ metrics that ABE delivers – greater ACV and LTV, deal velocity, and win rates. Advice: One of our biggest findings in 2016 was that organizations with account-based sales development saw the fastest results. If you want to win in 2017, the whole org must work together on demand gen. CMO and Cofounder at Terminus. Senior Analyst, Demand Generation Practice, TOPO.