Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Terminus

JANUARY 22, 2021

In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler , CMO at Alation , about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Many companies and organizations have entire teams dedicated to finding new business prospects. An account executive or a CRO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

A marketing coordinator or a CMO? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Many companies and organizations have entire teams dedicated to finding new business prospects. An account executive or a CRO?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153