Survey: 39% of CMOs to Increase Sales of Products to Existing Customers
KoMarketing Associates
MARCH 2, 2021
After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented.
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