Martech

JULY 22, 2021

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Previous COO of Intersection, Chris Grosso, replaces Buchalter as CEO of the publisher. Place Exchange was always open to other publishers, even when it was operated by Intersection as parent company.

Resource Management 109

Resource Management Enterprise Management Marketing Management Ad Exchange 109

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “ Helene Parker.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. How publishers can implement a CDP to improve customer experience and support e-commerce.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Here’s the longer answer.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

JANUARY 3, 2022

Marketing operations provides a 15% to 25% improvement in marketing effectiveness, as measured by ROI and customer engagement, according to McKinsey. Customize marketing technology products with software development 18.3% More than ¾ of marketing operations department members have marketing titles, according to the report.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Management 118

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

DECEMBER 8, 2015

The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. B2B buyers are exploring a number of different channels when conducting vendor. source ). Content Marketing. source ). “The

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. Similarly, our Content Atomization feature allows users to customize the different versions of content they need for specific personas.  Why?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. There are crucial customer-side changes that are needed. The reality check.

Digital Asset Management 101

Digital Asset Management Enterprise Management CMS Development Work Management 101

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Will key customers, prospects, and media be attending this trade show? So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). Focus on Customer Experience. 78% of companies will try / are trying to differentiate through customer experience in 2015.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Stevens & Tate

MARCH 2, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. When customers share their enjoyable experience or outstanding service, their reviews are more likely than ads to impact new buyer behavior and marketing trends.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Real-time content/offer management. across this wide array of applications is massive. Real-time data enrichment. Data is the fuel that makes everything else run.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. Increase in Customers Acquired: 59%. Improved Engagement/Customer Relationship: 55%. Today’s sophisticated buyers have more options than ever before, more ways to access information and want to have relevant conversations with vendors.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them. Kerel Cooper is not your average SVP of Marketing.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Convince & Convert

JANUARY 29, 2014

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. Not only does it offer me faux-personal ways to express non-heartfelt feelings to unappreciative customers, it does so in a faux-personal way to me.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. That undermines the event value and impacts the sponsor’s brand.”.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. In May 2021, the ANA published the results in their “ Media KPIs That Matter ” report.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Customer Experience Matrix

MARCH 29, 2017

They haven’t published the figures for marketing in particular but did graciously provide them to me with permission to reprint them here. One reference point is the known revenues of martech vendors. Even if there are ten other vendors as large as Adobe, the top ten would have just a 20% share of the $82 billion. of the $1,235.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs. Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

ClickZ

JANUARY 13, 2020

This will allow their customers to better connect and manage data points across their tech stack. . By just doubling down and being a bit more human and tongue-in-cheek about it, brands can really engage their end customer, who will be a lot more willing to have a data relationship with them. Thriving in the regulated data-privacy era.

Privacy 50

Privacy Work Management Privacy Policies Marketing Management 50

Convince & Convert

MARCH 29, 2016

It seemed like a too-eclectic mix at first, but Adobe did a very good job keeping a consistent messaging thread throughout the 3-day event: The business of the future is powered by customer experience. Is Customer Experience New, or Just Newly Buzzed About? Customer experience is of course a differentiator. highlight to tweet).

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Biznology

APRIL 2, 2015

In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed. CMOs who come from a brand background must develop a comfort with technology like never before. Here are some of their predictions. The rise of the marketing technologist.

B2B Marketing 80

B2B Marketing B to B Marketing Management B2B 80

Contently

AUGUST 29, 2016

Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Content serves as a powerful tool for sales teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver for customer service. It’s customer-first thinking.

Ad Building 85

Ad Building Paid Search Agency Thought Leadership Content 85

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Quite simply, it was customer driven. Customers have changed the way that they buy, and therefore we need to change the way we sell.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. That undermines the event value and impacts the sponsor’s brand.”.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Heinz Marketing

MARCH 7, 2022

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. As a CMO, I had just done an event yesterday where people want to talk about, or two days ago, about how CMOs can work better with sales, for instance.

Urgency Marketing 89

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 89

VisumCX

JANUARY 15, 2018

90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. However, the same research shows that only 21% have “total control over their sales networks.”

Work Management 45

Work Management Marketing Management B2B Sales Paid Search Agency 45

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. We hear from CMOs all the time who are voicing these concerns.”. They want to cultivate a unique relationship with each individual customer. Tweet this.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. Today, customers educate themselves in countless ways and your website may not even be in the mix. Create customized content.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62