Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Makes a Good VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download!

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Directive Agency

JULY 7, 2022

Despite LinkedIn reporting CTR for Sponsored Messaging as “opens/sends”, this metric is actually more representative of a true CTR. Using an incentive: Think of trade shows: very crowded, tons of booths, and all the vendors want people showing up to theirs. Will a $50 gift card be enough to get a 30 minute meeting with a CMO?

Paid Search Agency 52

Paid Search Agency Ads Optimization Click Rate 52

Metadata

DECEMBER 8, 2021

Be careful when answering this one—in many ways, we’ve been brainwashed by traditional ABM vendors when it comes to measuring the success of ABM campaigns. Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Read More: How to Build a Demand Model Any CMO Would Respect.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Most CEOs don’t approach their CMO saying “do you want more budget and people to do this ABM thing?” Display ads carry an average CTR of 0.1%. I think we’ve hit peak hype with ABM. Let’s get real about ads.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). SEM & SEO & PPC & CTR. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. Optimization then allows you to fine tune your approach going forward based on which elements have resonated best with customers so far.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52