Engagio

JANUARY 27, 2021

“(You need to engage) with buyers in a trusted, relevant way on their own terms. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. ” Where ABM is headed. www.demandbase.com/jon-miller.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. In an ideal world, there would be some degree of insight into engagement with relevant topics outside the brand’s own ecosystem — on social media, for example.

CPO 100

CPO DemandBase CMO Sales Qualified Leads 100

Martech Advisor

JANUARY 28, 2020

Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Prioritizing Customer Data Privacy.

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Privacy Loyalty Work Management CPO 99

Martech Advisor

FEBRUARY 14, 2020

Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. People are looking beyond romantic partners, more than ever, to celebrate this day, and it's essential to be relevant, inclusive, and make room for different relationships.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Aberdeen

DECEMBER 21, 2022

This post provides a brief summary of my key takeaways: Celia Fleischaker, the CMO of the company has opened the event by highlighting that despite the recessionary pressures companies across many industries face, elevating CX is still a priority for business leaders.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Provide them the relevant content that communicates compelling messages — and then help them put it all into practice through exercises and role-plays. It belongs to the head of sales.

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CPO Best Practices Lock-In CMO 34

Mereo

DECEMBER 21, 2023

This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45