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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. As a young person in technology, we often believe the product creates the value of an organization. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here.

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Transitioning From Deciphering Insights at Gartner to Orchestrating Success Within Leading Cybersecurity Organizations: CSO David Mahdi on Digital Doorways

Bluetext

As a prominent figure driving the field forward, he provided invaluable insights and steered organizations toward robust security strategies. David’s career took a captivating turn as he transitioned from the analyst side to CXO (CMO, CPO, CSO, and CIO) roles on the brand side.

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All Roads Lead to Measurement: How to Future-Proof B2B Marketing

Drew Neisser

In this episode of Renegade Marketers Unite, CMOs Chris Willis of Acrolinx , Tara Robertson of Teamwork , and Karl Van den Bergh of Gigamon each share how they evolved marketing metrics at their organizations. How to use the innovative Sales Velocity formula. Tips on how to measure the unmeasurable.

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How to Build a Career Path Toward the C-Suite

SmartBug Media

Chief marketing officer (CMO). Chief people officer (CPO). You can acknowledge this discomfort while still facing the problem directly, especially in situations in which unconscious biases are at play with yourself or others in your organization. Chief operating officer (COO). Chief financial officer (CFO).

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Organizations have the responsibility of protecting customer data that they’ve collected. To win back consumer trust, organizations need to implement stronger customer data protection practices and policies and revise them periodically. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

So ABM was a no-brainer to get high and wide inside these organizations.” ” -Jim Somers, CMO at CipherHealth Read more about how Demandbase’s integration capabilities with tools like Salesforce prevented silos and increased their intelligence.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

. ~ Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

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