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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor. Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Cut Through the Confusion and Successfully Move Buying Groups Through Your Account-Based Marketing Programs


It’s such a big problem that a CMO famously told HBR that B2B buying decisions often boil down to “lowest common denominator purchasing.”. If network engineers consistently respond to your value-added case studies, you know that buying group Champions tend to be network engineers.You will find variations from account to account, obviously, but with enough base data you’ll be able to create a strong basic model. By Kay Kienast, Chief Marketing Officer, True Influence.

CPO 10

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Social Networking: Like Falling In Love. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S.